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Use these insights and trends to plan your channel growth and prepare for success.

Measuring Partner Profitability  Watch our CEO Diane Krakora and special guest Kim Lasseter, Global Director,  Partner Advantage Program Design & Strategy, Google Cloud, discuss the key  components of measuring partner economics. See Video & Slides

Understanding Partner Economics

Automating Points Programs

Next Generation Partner Programs

Points Program: Is it right for you?

Highlights: Partner Program Trends

Next Generation Partner Programs

5 Partner Program Trends for 2022

Partner Incentives & the Customer Lifecycle

Scaling Partner Programs

Tracy-Ann Palmer

Bill Hustad

Sandra Glaser-Cheek

Engaging Partners

Empowering Partners

Influencing the Influencers

Moving to Marketplaces

10 Effects of the Global Pandemic on the Channel

Webinar: 10 Effects of the Pandemic on the Channel

5 Channel Trends to Watch in 2021

Why It's Critical to Avoid Services Conflict

Partner Analytics: Performance to Predictability

Budget Benchmark Data

How to Help Your Partners Drive Demand

Get Partner Experience Working

Keys to Subscription Sales & Customer Success

Emerging Line-of-Business Buyers

Producing Business Outcomes Requires Complex Solutions

State of Partnering: Remaking the Channel 2020

Customers Are Expecting Business Outcomes

Early Look at Data: Remaking the Channel

How to Design an Effective PAC

End of Year Wrap-up and a First Look at 2020

Fostering a Partner Ecosystem

Enabling Partners in a Cloud Model

Are partners reselling cloud solutions?

Guide: 10 Questions to an Effective PAC

Meet the Channel Chief: Didi Dayton

Meet the Channel Chief: Karl Soderlund

Meet the Channel Chief: Wendy Bahr

Growing Your Cloud Business

Evolving Channel Business Models

Driving Cloud Adoption: A Solution Provider Perspective

Discussion Deck: Driving Cloud Adoption

Partner Journey Stage 5: Growth

State of Partnering: Driving Cloud Adoption

Reflections, Predictions & Priorities – The Year in Chan...

Partner Journey Stage 4: Experience

Partner Journey Stage 3: Decision

Discussion Deck: Partner Journey

Lessons in Leadership: Influence Others Productively

Lessons in Leadership: Confront Poor Performance

Lessons in Leadership: Coach Your Team for Success

Lessons in Leadership: Be an Effective Communicator

Partner Journey Stage 2: Consideration

State of Partnering: The Partner Journey

Partner Journey Stage 1: Awareness

The 5 Stages of the Partner Journey

Discussion Deck: Benchmark Data

Partnering is Personal

5 Ways to Be a Better Boss

Partner Program Benchmark Data

Whitepaper: Partner Development Manager

State of Partnering: 6 Pillars of Partner Experience

Discussion Deck: 6 Pillars of Partner Experience

Tools: ROI Calculator

Quiz: Are you ready for cloud?

Quiz: Partner Maturity Assessment

Tools: Partner Type Definitions

Learn how to host a successful PAC initiative valued by both your organization and partners.

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