Today’s buyers are looking more like consumers. 68% of them want to go on a digital-only journey. And on average, five different partners are highly influential for guiding that journey.
As digital breadcrumbs are being erased by privacy legislation, the ecosystem is going to be the only way to shepherd someone through the early buyer's journey. As technology vendors, you need to influence at least one (but hopefully more) of those partners around that prospect at a level we haven’t yet seen.
Listen as we chat with Meaghan Sullivan, Head of Global Partner Marketing and SME at SAP about who these influencers are, where to find them, how to influence them and what to measure.
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Host Diane Krakora, CEO at PartnerPath |
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Panelist Meaghan Sullivan, Head of Global Partner Marketing & SME |
“Working with the PartnerPath team on this project not only helped us speed up our route to program launch but helped us implement best practices across our industry. We would not be in the position we are in today, without the support from PartnerPath."Emily Narkviroj | Director, Global Channel Programs