Today’s buyers are looking more like consumers. 68% of them want to go on a digital-only journey. And on average, five different partners are highly influential for guiding that journey.
As digital breadcrumbs are being erased by privacy legislation, the ecosystem is going to be the only way to shepherd someone through the early buyer's journey. As technology vendors, you need to influence at least one (but hopefully more) of those partners around that prospect at a level we haven’t yet seen.
Listen as we chat with Meaghan Sullivan, Head of Global Partner Marketing and SME at SAP about who these influencers are, where to find them, how to influence them and what to measure.
|Host Diane Krakora, CEO at PartnerPath|
|Panelist Meaghan Sullivan, Head of Global Partner Marketing & SME|
“The information PartnerPath provided was valuable and helpful throughout the entire process. The feedback collected from our partners and shared prior was extremely helpful and strategic and the wrap-up/post data is critical to us as we drive initiatives forward. It will be (and has already been) used over and over in conversations with leadership and partners!”Rafael Contreras | Area Vice President, Global Operations, Strategy and Chief of Staff at ServiceNow