FOSTERING THE ECOSYSTEM

The State of Partnering

It takes a full village of partners to meet the complex solution needs of today's customers and developing a full solution is challenging work. These complex solutions can require several different solution providers with different services, product access and business models. Are you fostering a wide variety of partner types in your ecosystem?

Listen as host Diane Krakora, PartnerPath CEO, and special guest Rich Steeves, Senior Director Worldwide Partner Programs at VMware, discuss the varied and complex nature of the future of partnering and programs.

We review the data and discuss trends on:

  • Classification of partner types
  • Partners partnering with other partners
  • Program elements to foster next-generation partnerships
  • Common mistakes vendors make in engaging partners
Diane-Krakora-soft-120 Host Diane Krakora, CEO at PartnerPath
Rich-Steeves-120 Panelist Rich Steeves, Senior Director Worldwide Partner Programs at VMware

Let's talk partnering!

Rafael Contreras

Powerful Partner Feedback

“The information PartnerPath provided was valuable and helpful throughout the entire process. The feedback collected from our partners and shared prior was extremely helpful and strategic and the wrap-up/post data is critical to us as we drive initiatives forward. It will be (and has already been) used over and over in conversations with leadership and partners!”
Rafael Contreras | Area Vice President, Global Operations, Strategy and Chief of Staff at ServiceNow