BEST PRACTICES IN DEVELOPING AN MSP PARTNER PROGRAM

What really matters to managed service providers?

Watch PartnerPath CEO Diane Krakora and special guest Philippe Bedard from Canadian solution provider Micrologic.

They dig into 6 critical elements of a successful MSP partner program. Hear directly from a solution provider’s perspective what works —and what doesn’t — when engaging, empowering, and evaluating MSP partners.

In this session, you’ll learn:

  • How to structure your program with effective sell-to/sell-through and license management strategies

  • What MSPs expect in partner requirements — from enablement to performance metrics

  • Which benefits resonate most with MSPs, including pricing models, co-marketing funds, co-sales resources and services support

  • How to build programs that partners actually want to join!
Philippe-Bedard-120 Guest Philippe Bedard, Vice President, Cloud at Micrologic
Diane-Krakora-soft-120 Host Diane Krakora, CEO at PartnerPath

Learn about MSP Partners

Rafael Contreras

Powerful Partner Feedback

“The information PartnerPath provided was valuable and helpful throughout the entire process. The feedback collected from our partners and shared prior was extremely helpful and strategic and the wrap-up/post data is critical to us as we drive initiatives forward. It will be (and has already been) used over and over in conversations with leadership and partners!”
Rafael Contreras | Area Vice President, Global Operations, Strategy and Chief of Staff