---
title: Watch the April Webinar – Developing an MSP Partner Program
description: Watch us explore key elements for creating a successful MSP partner program, focusing on effective strategies, partner expectations and valuable benefits.
image: https://www.partner-path.com/hubfs/webinars/2504-MSP-success.jpg
---

<https://www.partner-path.com/watch-april-2025-webinar#offscreen-menu>

[![PartnerPath-logo-white.png](https://www.partner-path.com/hs-fs/hubfs/PartnerPath-logo-white.png?width=318&name=PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/)

# BEST PRACTICES IN DEVELOPING AN MSP PARTNER PROGRAM

## What really matters to managed service providers?

Watch PartnerPath CEO Diane Krakora and special guest Philippe Bedard from Canadian solution provider Micrologic.

They dig into 6 critical elements of a successful MSP partner program. Hear directly from a solution provider’s perspective what works —and what doesn’t — when engaging, empowering, and evaluating MSP partners.

**In this session, you’ll learn:**

- How to structure your program with effective sell-to/sell-through and license management strategies
- What MSPs expect in partner requirements — from enablement to performance metrics
- Which benefits resonate most with MSPs, including pricing models, co-marketing funds, co-sales resources and services support
- How to build programs that partners actually want to join!

| ![Philippe-Bedard-120](https://www.partner-path.com/hs-fs/hubfs/webinars/Headshots/Philippe-Bedard-120.jpg?width=100&height=128&name=Philippe-Bedard-120.jpg) | Guest [Philippe Bedard](https://www.linkedin.com/in/philippebedard/), Vice President, Cloud at Micrologic |
| --- | --- |
| ![Diane-Krakora-soft-120](https://www.partner-path.com/hs-fs/hubfs/Diane-Krakora-soft-120.gif?width=100&height=125&name=Diane-Krakora-soft-120.gif) | Host [Diane Krakora](https://www.linkedin.com/in/dianekrakora/), CEO at PartnerPath |

### Learn about MSP Partners

![Emily-Narkviroj-120](https://www.partner-path.com/hubfs/Emily-Narkviroj-120.jpg)

## The Help We Needed

> “Working with the PartnerPath team on this project not only helped us speed up our route to program launch but helped us implement best practices across our industry. We would not be in the position we are in today, without the support from PartnerPath."

Emily Narkviroj** | **Director, Global Channel Programs

©2026 PartnerPath [Privacy Policy](https://www.partner-path.com/privacy-policy) | [Terms of Service](https://www.partner-path.com/watch-april-2025-webinar#)