take the right Steps

5 Stages of the Partner Journey


In the new digital age, the old customer acquisition funnel is dead. The customer journey is now considered an ongoing lifecycle of awareness, consideration, acquisition, usage and loyalty.

This shift, and others, have led an entire industry to map the customer journey – which involves enhancing customer experience (CX) and elevating customer success. Instead of looking at the transaction, take the long-view of the entire customer relationship.

Mimicking the customer journey, the partner journey is defined as the complete sum of experiences partners go through when interacting with a vendor. Vendors need to adopt a lifecycle approach to better engage the next generation of solution providers to create a good experience leading to ongoing engagement and success.

Using results from our online State of Partnering survey, with input from 114 vendors and 220 solution providers, this report maps the entire Partner Journey with action items at each stage. Your partners ARE your customers. Make sure you start their journey right and create a long-lasting and successful relationship with them.

Explore the Partner Journey with data graphs, charts and explanations to help you achieve partner success.

See the Stages

Rafael Contreras

Powerful Partner Feedback

“The information PartnerPath provided was valuable and helpful throughout the entire process. The feedback collected from our partners and shared prior was extremely helpful and strategic and the wrap-up/post data is critical to us as we drive initiatives forward. It will be (and has already been) used over and over in conversations with leadership and partners!”
Rafael Contreras | Area Vice President, Global Operations, Strategy and Chief of Staff