Stage 2 of the Partner Journey

Consideration Stage

In the second stage of the partner journey, solution providers evaluate products, technologies, brands and/or companies to meet their needs. How do you be one of the 2 - 3 vendors (on average) that they are considering at this stage?

Listen to Diane Krakora, CEO at PartnerPath and special guest, Barry Cooper, VP of Marketing and Corporate Communications at regional solution provider Fishtech discuss the Consideration stage of the "5 Stages of the Partner Journey."

Get data and insights on:

  • Reasons solution providers look for new vendors
  • How partners learn about new technologies
  • Who at the partner runs the evaluation
  • Elements in the partners consideration set
  • What vendors evaluate in signing new partners

Diane-Krakora.jpg Host Diane Krakora, CEO at PartnerPath
Barry-Cooper-150 Panelist Barry Cooper VP of Marketing & Corporate Communications at Fishtech

Stage Two!


Actionable Assessments

“PartnerPath provided a comprehensive and actionable assessment and benchmark. We are using their channel expertise and insights to streamline processes enhancing our partners’ experience and engagement.”
Josh Jensen | Director, WW Channel Partner Marketing | HP