Solution providers don’t care about your partner program. They care about making money selling / installing / running a solution that addresses a customer's business need. They want profitability, which in their business means predictability and consistency.
As a vendor who leverages the solution provider ecosystem, you need to measure your partners’ return on investment with you so you can communicate it as part of your business value proposition. When you speak their language, they are more likely to increase engagement, investments and loyalty.
Listen to Diane Krakora, Principal at PartnerPath, talk about partner economics with Kim Lasseter, Global Director, Partner Advantage Program Design & Strategy, Google Cloud.
Their dialogue covers:
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Host Diane Krakora, Principal at PartnerPath |
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Panelist Kim Lasseter, at Google Cloud |
“Working with the PartnerPath team on this project not only helped us speed up our route to program launch but helped us implement best practices across our industry. We would not be in the position we are in today, without the support from PartnerPath."Emily Narkviroj | Director, Global Channel Programs