Partner Profitability

Who, What, Why and How to Measure

Solution providers don’t care about your partner program. They care about making money selling / installing / running a solution that addresses a customer's business need. They want profitability, which in their business means predictability and consistency.

As a vendor who leverages the solution provider ecosystem, you need to measure your partners’ return on investment with you so you can communicate it as part of your business value proposition.  When you speak their language, they are more likely to increase engagement, investments and loyalty.

Listen to Diane Krakora, Principal at PartnerPath, talk about partner economics with Kim Lasseter, Global Director, Partner Advantage Program Design & Strategy, Google Cloud.

Their dialogue covers:

  • WHY understanding partner economics is so important
  • WHAT to measure
  • WHICH partners to measure
  • HOW to measure
Diane-Krakora-soft-120 Host Diane Krakora, Principal at PartnerPath
Kim-Lasseter-120 Panelist Kim Lasseter at Google Cloud

Get Measuring!

Rafael Contreras

Powerful Partner Feedback

“The information PartnerPath provided was valuable and helpful throughout the entire process. The feedback collected from our partners and shared prior was extremely helpful and strategic and the wrap-up/post data is critical to us as we drive initiatives forward. It will be (and has already been) used over and over in conversations with leadership and partners!”
Rafael Contreras | Area Vice President, Global Operations, Strategy and Chief of Staff at ServiceNow