5 Stages of the Partner Journey

In the digital age, the partner is in the driver's seat as they build the full solutions the customers are expecting. If you are looking to recruit, engage, empower, motivate, manage and support solution provider partners to grow sales, you'll need to adopt a lifecycle approach.

Like the customer buying-decision, data shows about 60% of a solution provider’s decision on what products to market, sell and support is completed before they engage in a vendor’s enrollment process.

Listen to PartnerPath CEO Diane Krakora and special guest Dominic Grillo, President of regional solution provider Atrion Communications in lively discussion on the 5 Stages of the Partner Journey. Journey Cycle.png

Diane-Krakora.jpg Host Diane Krakora, CEO at PartnerPath
Dom-Grillo-150 Panelist Dominic Grillo President at Atrion Communications
Carol Giles Neslund Carol Giles Neslund, Principal at PartnerPath

Partner Journey


Actionable Assessments

“PartnerPath provided a comprehensive and actionable assessment and benchmark. We are using their channel expertise and insights to streamline processes enhancing our partners’ experience and engagement.”
Josh Jensen | Director, WW Channel Partner Marketing | HP