---
title: 5 Stages of the Partner Journey
description: In the digital age, the partner is in the driver's seat as they build the full solutions the customers are expecting.  If you are looking to recruit, engage, empower, motivate, manage and support channel partners to grow sales, you need to adopt a lifecycle approach.
image: https://www.partner-path.com/hubfs/webinars/SOP-2018-artwork-300x250.jpg
---

<https://www.partner-path.com/watch-our-april-2018-webinar-partner-journey#offscreen-menu>

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# 5 Stages of the Partner Journey

In the digital age, the partner is in the driver's seat as they build the full solutions the customers are expecting. If you are looking to recruit, engage, empower, motivate, manage and support solution provider partners to grow sales, you'll need to adopt a lifecycle approach.

Like the customer buying-decision, data shows about 60% of a solution provider’s decision on what products to market, sell and support is completed *before* they engage in a vendor’s enrollment process.

Listen to PartnerPath CEO Diane Krakora and special guest Dominic Grillo, President of regional solution provider Atrion Communications in lively discussion on the 5 Stages of the Partner Journey. ![Journey Cycle.png](https://www.partner-path.com/hs-fs/hubfs/Journey%20Cycle.png?width=412&name=Journey%20Cycle.png)

| ![Diane-Krakora.jpg](https://www.partner-path.com/hs-fs/hub/361854/file-1967661191-jpg/webinars/Headshots/Diane-Krakora.jpg?width=150&name=Diane-Krakora.jpg "Diane-Krakora.jpg") | Host [**Diane Krakora**](https://www.linkedin.com/in/dianekrakora/), *CEO at PartnerPath* |
| --- | --- |
| ![Dom-Grillo-150](https://www.partner-path.com/hs-fs/hubfs/webinars/Headshots/Dom-Grillo-150.jpg?width=150&name=Dom-Grillo-150.jpg) | Panelist [**Dominic Grillo**](https://www.linkedin.com/in/dominic-grillo-7299701/), * President at Atrion Communications * |
| ![Carol Giles Neslund](https://www.partner-path.com/hs-fs/hubfs/headshots%20PartnerPath/Carol%20Giles%20Neslund.jpg?width=150&name=Carol%20Giles%20Neslund.jpg) | [**Carol Giles Neslund**](https://www.linkedin.com/in/carolgilesneslund/), *Principal at PartnerPath* |

### Partner Journey

![Emily-Narkviroj-120](https://www.partner-path.com/hubfs/Emily-Narkviroj-120.jpg)

## The Help We Needed

> “Working with the PartnerPath team on this project not only helped us speed up our route to program launch but helped us implement best practices across our industry. We would not be in the position we are in today, without the support from PartnerPath."

Emily Narkviroj** | **Director, Global Channel Programs

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