Technology partnerships aim to lower research and development expenses, accelerate product launches, and enhance customer engagement with solutions. However, numerous co-created solutions become costly unused assets, "shelf ware." In the current economic climate, companies cannot afford to allocate resources or expertise to solutions that remain unsold, unimplemented, or unused.
Watch PartnerPath CEO Diane Krakora chat with Mark David, VP of Partner Innovations at Workday, as they explore three changes happening in technology alliances that enhance the return on investment for these partnerships, ensuring not only their survival but also fostering a flourishing ecosystem.
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Guest Mark David, VP of Partner Innovations at Workday |
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Host Diane Krakora, CEO & Principal at PartnerPath |
“The information PartnerPath provided was valuable and helpful throughout the entire process. The feedback collected from our partners and shared prior was extremely helpful and strategic and the wrap-up/post data is critical to us as we drive initiatives forward. It will be (and has already been) used over and over in conversations with leadership and partners!”Rafael Contreras | Area Vice President, Global Operations, Strategy and Chief of Staff