Technology partnerships aim to lower research and development expenses, accelerate product launches, and enhance customer engagement with solutions. However, numerous co-created solutions become costly unused assets, "shelf ware." In the current economic climate, companies cannot afford to allocate resources or expertise to solutions that remain unsold, unimplemented, or unused.
Watch PartnerPath CEO Diane Krakora chat with Mark David, VP of Partner Innovations at Workday, as they explore three changes happening in technology alliances that enhance the return on investment for these partnerships, ensuring not only their survival but also fostering a flourishing ecosystem.
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Guest Mark David, VP of Partner Innovations at Workday |
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Host Diane Krakora, CEO & Principal at PartnerPath |
“Working with the PartnerPath team on this project not only helped us speed up our route to program launch but helped us implement best practices across our industry. We would not be in the position we are in today, without the support from PartnerPath."Emily Narkviroj | Director, Global Channel Programs