Stage 1: Awareness
Stage 2: Consideration

If you’re looking to add new partners, how can you ensure their experience with you is good? Don’t overlook any element of partner journey, particularly the early stages of awareness and consideration where you might not be directly interfacing with them. Potential solution providers are checking you out and you don’t even know it.

Download "The Partner Journey Begins" and read what partners need at the beginning journey stages, what vendors are currently doing, and what you can do to bridge the gap and improve the partner experience.


In-depth reports covering each stage of the partner journey, complete with data charts, insights and action items, are located in our Resource Center.

Read Tips for Stages 1 & 2 of the Partner Journey

Rafael Contreras

Powerful Partner Feedback

“The information PartnerPath provided was valuable and helpful throughout the entire process. The feedback collected from our partners and shared prior was extremely helpful and strategic and the wrap-up/post data is critical to us as we drive initiatives forward. It will be (and has already been) used over and over in conversations with leadership and partners!”
Rafael Contreras | Area Vice President, Global Operations, Strategy and Chief of Staff