THE INS & OUTS OF DRIVING DEMAND WITH PARTNERS

It’s an age-old argument – can IT solution providers (resellers, systems integrators, consultants) effectively market? Of course they can, or they wouldn’t be in business. But can, or will, they market with or for a vendor? It depends.

Watch our CEO and principal, Diane Krakora, host a 45-minute discussion with Linda Hartman, Director of Global Partner Marketing at Liferay.

Their discussion leverages data from our recent study on partnering trends including:

• Why driving demand is more important now than ever
• Can and/or will solution providers market with a vendor?
• Evolving MDF
• Driving digital marketing
• Designing holistic digital campaigns

	Host Diane Krakora, Principal at PartnerPath
	Panelist Linda Hartman, Director of Global Partner Marketing at Liferay