It’s an age-old argument – can IT solution providers (resellers, systems integrators, consultants) effectively market? Of course they can, or they wouldn’t be in business. But can, or will, they market with or for a vendor? It depends.

Watch our CEO and principal, Diane Krakora, host a 45-minute discussion with Linda Hartman, Director of Global Partner Marketing at Liferay.

Their discussion leverages data from our recent study on partnering trends including:

  • Why driving demand is more important now than ever
  • Can and/or will solution providers market with a vendor?
  • Evolving MDF
  • Driving digital marketing
  • Designing holistic digital campaigns
Diane-Krakora-soft-120 Host Diane Krakora, Principal at PartnerPath
Linda-Hartman-120 Panelist Linda Hartman, at Liferay

How to drive partner marketing?

Rafael Contreras

Powerful Partner Feedback

“The information PartnerPath provided was valuable and helpful throughout the entire process. The feedback collected from our partners and shared prior was extremely helpful and strategic and the wrap-up/post data is critical to us as we drive initiatives forward. It will be (and has already been) used over and over in conversations with leadership and partners!”
Rafael Contreras | Area Vice President, Global Operations, Strategy and Chief of Staff