Partner Incentives & the Customer Lifecycle

It’s not just about incenting the transaction anymore. Watch Diane Krakora, CEO and Principal at PartnerPath, and guest Steven Kellam, SVP Marketing and Alliances at 360insights discuss where you can incent partners throughout the customer lifecycle.

Their conversation covers topics including:

  • what is the customer lifecycle?
  • where in the lifecycle do partners play a role?
  • what are some types of incentive programs?
  • how can you get budget for incentive programs?

Learn how to use partner incentives to drive awareness, interest, evaluation, usage and renewal.

Steven-Kellam-120 Guest Steven KellamSVP Marketing and Alliances at 360insights
Diane-Krakora-soft-120 Host Diane Krakora, CEO at PartnerPath

Listen to Diane & Steven

Rafael Contreras

Powerful Partner Feedback

“The information PartnerPath provided was valuable and helpful throughout the entire process. The feedback collected from our partners and shared prior was extremely helpful and strategic and the wrap-up/post data is critical to us as we drive initiatives forward. It will be (and has already been) used over and over in conversations with leadership and partners!”
Rafael Contreras | Area Vice President, Global Operations, Strategy and Chief of Staff