It’s not just about incenting the transaction anymore. Watch Diane Krakora, CEO and Principal at PartnerPath, and guest Steven Kellam, SVP Marketing and Alliances at 360insights discuss where you can incent partners throughout the customer lifecycle.
Their conversation covers topics including:
Learn how to use partner incentives to drive awareness, interest, evaluation, usage and renewal.
 |
Guest Steven Kellam, SVP Marketing and Alliances at 360insights |
 |
Host Diane Krakora, CEO at PartnerPath |
“The information PartnerPath provided was valuable and helpful throughout the entire process. The feedback collected from our partners and shared prior was extremely helpful and strategic and the wrap-up/post data is critical to us as we drive initiatives forward. It will be (and has already been) used over and over in conversations with leadership and partners!”Rafael Contreras | Area Vice President, Global Operations, Strategy and Chief of Staff