BEYOND THE TRANSACTION

Partner Incentives & the Customer Lifecycle

It’s not just about incenting the transaction anymore. Watch Diane Krakora, CEO and Principal at PartnerPath, and guest Steven Kellam, SVP Marketing and Alliances at 360insights discuss where you can incent partners throughout the customer lifecycle.

Their conversation covers topics including:

• what is the customer lifecycle?
• where in the lifecycle do partners play a role?
• what are some types of incentive programs?
• how can you get budget for incentive programs?

Learn how to use partner incentives to drive awareness, interest, evaluation, usage and renewal.

	Guest Steven Kellam, SVP Marketing and Alliances at 360insights
	Host Diane Krakora, CEO at PartnerPath