As your partners venture into the Engagement and Growth stages of the partner journey, the relationship starts to gain traction and take off. The partner has progressed through the Activation stage and is now starting to engage in marketing and sales activities. Ensure a fantastic partner experience in the Engagement stage to propel performance and inspire continued to investment in the growth of the relationship.
Watch Diane Krakora, PartnerPath Principal discuss the partner perspective on the final steps in the vendor-partner relationship. Her special guest is Rob Vatter, EVP Enterprise Platforms and Applications (SAP, Salesforce, ServiceNow, Workday, Oracle, Pega) at Cognizant.
They discuss the partner perspective on enhancing the partner experience through the last two steps (Engagement & Growth) in the vendor-partner relationship.
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Guest Rob Vatter, |
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Host Diane Krakora, CEO & Principal, PartnerPath |
“Working with the PartnerPath team on this project not only helped us speed up our route to program launch but helped us implement best practices across our industry. We would not be in the position we are in today, without the support from PartnerPath."Emily Narkviroj | Director, Global Channel Programs