As your partners venture into the Engagement and Growth stages of the partner journey, the relationship starts to gain traction and take off. The partner has progressed through the Activation stage and is now starting to engage in marketing and sales activities. Ensure a fantastic partner experience in the Engagement stage to propel performance and inspire continued to investment in the growth of the relationship.
Watch Diane Krakora, PartnerPath Principal discuss the partner perspective on the final steps in the vendor-partner relationship. Her special guest is Rob Vatter, EVP Enterprise Platforms and Applications (SAP, Salesforce, ServiceNow, Workday, Oracle, Pega) at Cognizant.
They discuss the partner perspective on enhancing the partner experience through the last two steps (Engagement & Growth) in the vendor-partner relationship.
 |
Guest Rob Vatter, |
 |
Host Diane Krakora, CEO & Principal, PartnerPath |
“The information PartnerPath provided was valuable and helpful throughout the entire process. The feedback collected from our partners and shared prior was extremely helpful and strategic and the wrap-up/post data is critical to us as we drive initiatives forward. It will be (and has already been) used over and over in conversations with leadership and partners!”Rafael Contreras | Area Vice President, Global Operations, Strategy and Chief of Staff