In 2020 and beyond, demonstrating the value of the channel will require the embrace of new partner types, unique engagement models and evolving metrics of what it means to be successful in partnerships.
The goal of this report is to help technology channel professionals succeed in their partnering endeavors. We hope to highlight the changes happening with buyers, solution providers and vendor partnering models to prepare channel executives for the future.
Backed by data from our State of Partnering study completed by 100+ vendors and 200+ solution providers, we have identified trends affecting the channel and the vendor and solution provider perspectives on these changes. Read about your part in remaking the channel for 2020 and beyond.
“Working with the PartnerPath team on this project not only helped us speed up our route to program launch but helped us implement best practices across our industry. We would not be in the position we are in today, without the support from PartnerPath."Emily Narkviroj | Director, Global Channel Programs