The State of Partnering


In 2020 and beyond, demonstrating the value of the channel will require the embrace of new partner types, unique engagement models and evolving metrics of what it means to be successful in partnerships.

The goal of this report is to help technology channel professionals succeed in their partnering endeavors. We hope to highlight the changes happening with buyers, solution providers and vendor partnering models to prepare channel executives for the future.

Backed by data from our State of Partnering study completed by 100+ vendors and 200+ solution providers, we have identified trends affecting the channel and the vendor and solution provider perspectives on these changes. Read about your part in remaking the channel for 2020 and beyond.

Explore the state of partnering with 26 pages of data graphs, charts and advice to help you navigate the changes in the partner channel.

The State of Partnering

Rafael Contreras

Powerful Partner Feedback

“The information PartnerPath provided was valuable and helpful throughout the entire process. The feedback collected from our partners and shared prior was extremely helpful and strategic and the wrap-up/post data is critical to us as we drive initiatives forward. It will be (and has already been) used over and over in conversations with leadership and partners!”
Rafael Contreras | Area Vice President, Global Operations, Strategy and Chief of Staff