---
title: Resource Center | Reports
description: Reports |
---

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# Explore. Learn. Discover.

Use these insights and trends to plan your channel growth and prepare for success.

All Resources Webinars Reports Tools

[![Our Latest Video  The Missing Link in Your Partner Strategy: Tech Priorities  Watch Diane Krakora (PartnerPath) and Lindsay Jensen (Bridge Partners) break  down the why, what, and how behind prioritizing partner technology.  Check it Out](https://no-cache.hubspot.com/cta/default/361854/b5b4c076-6eb0-42bc-bb54-57d75708e119.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/b5b4c076-6eb0-42bc-bb54-57d75708e119)

[![Webinar: Help Partners Generate Demand  Join us and special guest Karine Elsen from Cisco as we discuss how to help  partners transition to digital marketing and what vendors can do to improve  co-marketing and other initiatives. Register for August 20](https://no-cache.hubspot.com/cta/default/361854/44786c7f-cd19-4c6c-b841-2ee8af2cd368.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/44786c7f-cd19-4c6c-b841-2ee8af2cd368)

[![Webinar: Help Partners Generate Demand  Join us and special guest Karine Elsen from Cisco as we discuss how to help  partners transition to digital marketing and what vendors can do to improve  co-marketing and other initiatives. Register for August 20](https://no-cache.hubspot.com/cta/default/361854/44786c7f-cd19-4c6c-b841-2ee8af2cd368.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/44786c7f-cd19-4c6c-b841-2ee8af2cd368)

[![Webinar: Help Partners Generate Demand  Join us and special guest Karine Elsen from Cisco as we discuss how to help  partners transition to digital marketing and what vendors can do to improve  co-marketing and other initiatives. Register for August 20](https://no-cache.hubspot.com/cta/default/361854/44786c7f-cd19-4c6c-b841-2ee8af2cd368.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/44786c7f-cd19-4c6c-b841-2ee8af2cd368)

[![Webinar: Help Partners Generate Demand  Join us and special guest Karine Elsen from Cisco as we discuss how to help  partners transition to digital marketing and what vendors can do to improve  co-marketing and other initiatives. Register for August 20](https://no-cache.hubspot.com/cta/default/361854/44786c7f-cd19-4c6c-b841-2ee8af2cd368.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/44786c7f-cd19-4c6c-b841-2ee8af2cd368)

[![Webinar: Help Partners Generate Demand  Join us and special guest Karine Elsen from Cisco as we discuss how to help  partners transition to digital marketing and what vendors can do to improve  co-marketing and other initiatives. Register for August 20](https://no-cache.hubspot.com/cta/default/361854/44786c7f-cd19-4c6c-b841-2ee8af2cd368.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/44786c7f-cd19-4c6c-b841-2ee8af2cd368)

[![Webinar: Help Partners Generate Demand  Join us and special guest Karine Elsen from Cisco as we discuss how to help  partners transition to digital marketing and what vendors can do to improve  co-marketing and other initiatives. Register for August 20](https://no-cache.hubspot.com/cta/default/361854/44786c7f-cd19-4c6c-b841-2ee8af2cd368.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/44786c7f-cd19-4c6c-b841-2ee8af2cd368)

[![Webinar: Help Partners Generate Demand  Join us and special guest Karine Elsen from Cisco as we discuss how to help  partners transition to digital marketing and what vendors can do to improve  co-marketing and other initiatives. Register for August 20](https://no-cache.hubspot.com/cta/default/361854/44786c7f-cd19-4c6c-b841-2ee8af2cd368.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/44786c7f-cd19-4c6c-b841-2ee8af2cd368)

[![Webinar: Help Partners Generate Demand  Join us and special guest Karine Elsen from Cisco as we discuss how to help  partners transition to digital marketing and what vendors can do to improve  co-marketing and other initiatives. Register for August 20](https://no-cache.hubspot.com/cta/default/361854/44786c7f-cd19-4c6c-b841-2ee8af2cd368.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/44786c7f-cd19-4c6c-b841-2ee8af2cd368)

[![Webinar: Help Partners Generate Demand  Join us and special guest Karine Elsen from Cisco as we discuss how to help  partners transition to digital marketing and what vendors can do to improve  co-marketing and other initiatives. Register for August 20](https://no-cache.hubspot.com/cta/default/361854/44786c7f-cd19-4c6c-b841-2ee8af2cd368.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/44786c7f-cd19-4c6c-b841-2ee8af2cd368)

[![Webinar: Help Partners Generate Demand  Join us and special guest Karine Elsen from Cisco as we discuss how to help  partners transition to digital marketing and what vendors can do to improve  co-marketing and other initiatives. Register for August 20](https://no-cache.hubspot.com/cta/default/361854/44786c7f-cd19-4c6c-b841-2ee8af2cd368.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/44786c7f-cd19-4c6c-b841-2ee8af2cd368)

[![Webinar: Help Partners Generate Demand  Join us and special guest Karine Elsen from Cisco as we discuss how to help  partners transition to digital marketing and what vendors can do to improve  co-marketing and other initiatives. Register for August 20](https://no-cache.hubspot.com/cta/default/361854/44786c7f-cd19-4c6c-b841-2ee8af2cd368.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/44786c7f-cd19-4c6c-b841-2ee8af2cd368)

[![Webinar: Help Partners Generate Demand  Join us and special guest Karine Elsen from Cisco as we discuss how to help  partners transition to digital marketing and what vendors can do to improve  co-marketing and other initiatives. Register for August 20](https://no-cache.hubspot.com/cta/default/361854/44786c7f-cd19-4c6c-b841-2ee8af2cd368.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/44786c7f-cd19-4c6c-b841-2ee8af2cd368)

[![Webinar: Help Partners Generate Demand  Join us and special guest Karine Elsen from Cisco as we discuss how to help  partners transition to digital marketing and what vendors can do to improve  co-marketing and other initiatives. Register for August 20](https://no-cache.hubspot.com/cta/default/361854/44786c7f-cd19-4c6c-b841-2ee8af2cd368.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/44786c7f-cd19-4c6c-b841-2ee8af2cd368)

[![Webinar: Help Partners Generate Demand  Join us and special guest Karine Elsen from Cisco as we discuss how to help  partners transition to digital marketing and what vendors can do to improve  co-marketing and other initiatives. Register for August 20](https://no-cache.hubspot.com/cta/default/361854/44786c7f-cd19-4c6c-b841-2ee8af2cd368.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/44786c7f-cd19-4c6c-b841-2ee8af2cd368)

[![Webinar: Help Partners Generate Demand  Join us and special guest Karine Elsen from Cisco as we discuss how to help  partners transition to digital marketing and what vendors can do to improve  co-marketing and other initiatives. Register for August 20](https://no-cache.hubspot.com/cta/default/361854/44786c7f-cd19-4c6c-b841-2ee8af2cd368.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/44786c7f-cd19-4c6c-b841-2ee8af2cd368)

[![Webinar: Help Partners Generate Demand  Join us and special guest Karine Elsen from Cisco as we discuss how to help  partners transition to digital marketing and what vendors can do to improve  co-marketing and other initiatives. Register for August 20](https://no-cache.hubspot.com/cta/default/361854/44786c7f-cd19-4c6c-b841-2ee8af2cd368.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/44786c7f-cd19-4c6c-b841-2ee8af2cd368)

[![Webinar: Help Partners Generate Demand  Join us and special guest Karine Elsen from Cisco as we discuss how to help  partners transition to digital marketing and what vendors can do to improve  co-marketing and other initiatives. Register for August 20](https://no-cache.hubspot.com/cta/default/361854/44786c7f-cd19-4c6c-b841-2ee8af2cd368.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/44786c7f-cd19-4c6c-b841-2ee8af2cd368)

[![Remaking the Channel  Learn about the 2020 State of Partnering and 6 trends that are changing how we  partner. Examine the New Data](https://no-cache.hubspot.com/cta/default/361854/8eb1d077-1cc1-486b-b27f-c7629fe0edda.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/8eb1d077-1cc1-486b-b27f-c7629fe0edda)

[![Partner Advisory Councils  Answer these 10 questions to design a more effective Partner Advisory Council. Download the Guide](https://no-cache.hubspot.com/cta/default/361854/c7a9882e-a189-4e75-a26c-c0bb609682bd.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/c7a9882e-a189-4e75-a26c-c0bb609682bd)

[![Driving Cloud Adoption  Learn how vendors and partners are gaining profitability and growth as  business models change. Read New Channel Data](https://no-cache.hubspot.com/cta/default/361854/e0991fbd-9595-4ed0-95d4-7f1e287bbae4.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/e0991fbd-9595-4ed0-95d4-7f1e287bbae4)

[![5 Stages of the Partner Journey  Learn about a lifecycle approach and better engage the next generation of  solution providers. Explore the Journey](https://no-cache.hubspot.com/cta/default/361854/f7ef5783-a223-4918-88f7-438f9e8b77ac.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/f7ef5783-a223-4918-88f7-438f9e8b77ac)

[![Partner Program Benchmark Data  Download all the State of Partnering data and tips to grow your channel. See the Research](https://no-cache.hubspot.com/cta/default/361854/f92f8732-1722-4538-a19e-8dbef85552bc.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/f92f8732-1722-4538-a19e-8dbef85552bc)

[![Channel Management Roles  Take an in-depth look at the importance of your Partner Development Managers. Download Now](https://no-cache.hubspot.com/cta/default/361854/b3cacda9-1ea8-4036-9495-757b871b180f.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/b3cacda9-1ea8-4036-9495-757b871b180f)

[![The 6 Pillars of Partner Experience  Learn how to strengthen your partner relationships in a changing channel world. See the Research](https://no-cache.hubspot.com/cta/default/361854/fbee06a5-9376-40c5-bb9f-9a442d30c15b.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/fbee06a5-9376-40c5-bb9f-9a442d30c15b)

Latest

<https://www.partner-path.com/resource-center/report-5-steps-to-engage-partners>

[Reports](https://www.partner-path.com/resource-center/topic/reports)

## [5 Steps to Engage Partners](https://www.partner-path.com/resource-center/report-5-steps-to-engage-partners)

 by [PartnerPath Marketing](https://www.partner-path.com/resource-center/author/partnerpath-marketing) on April 16, 2026

[Read more](https://www.partner-path.com/resource-center/report-5-steps-to-engage-partners)

- CATEGORIES **

<https://www.partner-path.com/download-5-steps-to-engage-partners>

[Reports](https://www.partner-path.com/resource-center/topic/reports)

## [5 Steps to Engage Partners](https://www.partner-path.com/download-5-steps-to-engage-partners)

<https://www.partner-path.com/report-elevate-the-impact-of-partnering>

[Reports](https://www.partner-path.com/resource-center/topic/reports)

## [Elevate the Impact of Partnering](https://www.partner-path.com/report-elevate-the-impact-of-partnering)

<https://www.partner-path.com/report-increasing-partner-impact>

[Reports](https://www.partner-path.com/resource-center/topic/reports)

## [Increasing Partner Impact](https://www.partner-path.com/report-increasing-partner-impact)

<https://www.partner-path.com/5-healthier-partner-program-habits>

[Reports](https://www.partner-path.com/resource-center/topic/reports) [Popular](https://www.partner-path.com/resource-center/topic/popular)

## [5 Healthier Partner Program Habits](https://www.partner-path.com/5-healthier-partner-program-habits)

<https://www.partner-path.com/the-partner-journey-through-partner-eyes>

[Reports](https://www.partner-path.com/resource-center/topic/reports)

## [The Partner Journey Through Partner Eyes](https://www.partner-path.com/the-partner-journey-through-partner-eyes)

<https://www.partner-path.com/a-tale-of-partner-experience>

[Reports](https://www.partner-path.com/resource-center/topic/reports)

## [A Tale of Partner Experience](https://www.partner-path.com/a-tale-of-partner-experience)

<https://www.partner-path.com/total-cost-of-salesforce-prm>

[Reports](https://www.partner-path.com/resource-center/topic/reports)

## [The Total Cost of Salesforce PRM](https://www.partner-path.com/total-cost-of-salesforce-prm)

<https://www.partner-path.com/achieving-partnership-success>

[Reports](https://www.partner-path.com/resource-center/topic/reports)

## [Report: Achieving Partnership Success](https://www.partner-path.com/achieving-partnership-success)

<https://www.partner-path.com/first-steps-together>

[Reports](https://www.partner-path.com/resource-center/topic/reports)

## [Report: First Steps Together](https://www.partner-path.com/first-steps-together)

<https://www.partner-path.com/the-partner-journey-begins>

[Reports](https://www.partner-path.com/resource-center/topic/reports)

## [Report: The Partner Journey Begins](https://www.partner-path.com/the-partner-journey-begins)

<https://www.partner-path.com/partner-experience-through-the-partner-journey>

[Reports](https://www.partner-path.com/resource-center/topic/reports) [Popular](https://www.partner-path.com/resource-center/topic/popular)

## [Intro Report: Enhancing Partner Experience](https://www.partner-path.com/partner-experience-through-the-partner-journey)

<https://www.partner-path.com/engaging-partners-in-customer-success>

[Reports](https://www.partner-path.com/resource-center/topic/reports)

## [Engaging Partners in Customer Success](https://www.partner-path.com/engaging-partners-in-customer-success)

<https://www.partner-path.com/driving-demand-with-partners>

[Reports](https://www.partner-path.com/resource-center/topic/reports)

## [Driving Demand with Partners](https://www.partner-path.com/driving-demand-with-partners)

<https://www.partner-path.com/understanding-partner-economics>

[Reports](https://www.partner-path.com/resource-center/topic/reports)

## [Understanding Partner Economics](https://www.partner-path.com/understanding-partner-economics)

<https://www.partner-path.com/next-generation-partner-programs>

[Reports](https://www.partner-path.com/resource-center/topic/reports)

## [Next Generation Partner Programs](https://www.partner-path.com/next-generation-partner-programs)

<https://www.partner-path.com/highlights-partner-program-trends>

[Reports](https://www.partner-path.com/resource-center/topic/reports) [Popular](https://www.partner-path.com/resource-center/topic/popular)

## [Highlights: Partner Program Trends](https://www.partner-path.com/highlights-partner-program-trends)

<https://www.partner-path.com/10-effects-pandemic-channel>

[Reports](https://www.partner-path.com/resource-center/topic/reports)

## [10 Effects of the Global Pandemic on the Channel](https://www.partner-path.com/10-effects-pandemic-channel)

<https://www.partner-path.com/remaking-the-channel>

[Reports](https://www.partner-path.com/resource-center/topic/reports)

## [State of Partnering: Remaking the Channel 2020](https://www.partner-path.com/remaking-the-channel)

<https://www.partner-path.com/guide-effective-partner-advisory-council>

[Reports](https://www.partner-path.com/resource-center/topic/reports) [Popular](https://www.partner-path.com/resource-center/topic/popular)

## [Guide: 10 Questions to an Effective PAC](https://www.partner-path.com/guide-effective-partner-advisory-council)

<https://www.partner-path.com/driving-cloud-adoption-2019>

[Reports](https://www.partner-path.com/resource-center/topic/reports)

## [State of Partnering: Driving Cloud Adoption](https://www.partner-path.com/driving-cloud-adoption-2019)

<https://www.partner-path.com/5-stages-of-the-partner-journey>

[Reports](https://www.partner-path.com/resource-center/topic/reports)

## [State of Partnering: The Partner Journey](https://www.partner-path.com/5-stages-of-the-partner-journey)

<https://www.partner-path.com/partner-program-benchmark-data>

[Reports](https://www.partner-path.com/resource-center/topic/reports)

## [Partner Program Benchmark Data](https://www.partner-path.com/partner-program-benchmark-data)

<https://www.partner-path.com/partner-development-manager-brief>

[Reports](https://www.partner-path.com/resource-center/topic/reports) [Popular](https://www.partner-path.com/resource-center/topic/popular)

## [Whitepaper: Partner Development Manager](https://www.partner-path.com/partner-development-manager-brief)

<https://www.partner-path.com/6-pillars-of-partner-experience>

[Reports](https://www.partner-path.com/resource-center/topic/reports)

## [State of Partnering: 6 Pillars of Partner Experience](https://www.partner-path.com/6-pillars-of-partner-experience)

Popular

<https://www.partner-path.com/watch-our-march-2018-webinar-partnering-is-personal>

[Video](https://www.partner-path.com/resource-center/topic/video) [Popular](https://www.partner-path.com/resource-center/topic/popular)

## [Partnering is Personal](https://www.partner-path.com/watch-our-march-2018-webinar-partnering-is-personal)

[Download Now](https://www.partner-path.com/watch-our-march-2018-webinar-partnering-is-personal)

Popular

<https://www.partner-path.com/partner-development-manager-brief>

[Reports](https://www.partner-path.com/resource-center/topic/reports) [Popular](https://www.partner-path.com/resource-center/topic/popular)

## [Whitepaper: Partner Development Manager](https://www.partner-path.com/partner-development-manager-brief)

[Download Now](https://www.partner-path.com/partner-development-manager-brief)

![](https://www.partner-path.com/hs-fs/hubfs/Primary_site_pages/white%20webinar.png?width=75&name=white%20webinar.png "webinar teaser")

## Listen to our discussion with guest Kim Lasseter from Google on measuring partner economics.

[Watch the Recording](https://www.partner-path.com/watch-april-2022-webinar)

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