The Role of partner Development Manager

How to Organize a Successful Channel Management Team

Today’s solution provider expects more from the vendor engagement process than ever before. It’s no longer enough to simply get a welcome email from a channel manager and login credentials to the partner portal. Partners want more hands-on support, better guidance on business investments and faster deployment of resources to achieve a quicker return on their vendor relationship.


In this brief we outline:

  • the role of Partner Development Managers in the partner value equation
  • how to align channel roles to the partner lifecycle
  • the role of Partner Development Manager as your channel team leader
  • partner coverage and logistics
  • 5 partner management imperatives every technology vendor should consider

Get Details on this Channel Role


Actionable Assessments

“PartnerPath provided a comprehensive and actionable assessment and benchmark. We are using their channel expertise and insights to streamline processes enhancing our partners’ experience and engagement.”
Josh Jensen | Director, WW Channel Partner Marketing | HP