The Role of partner Development Manager

How to Organize a Successful Channel Management Team

Today’s solution provider expects more from the vendor engagement process than ever before. It’s no longer enough to simply get a welcome email from a channel manager and login credentials to the partner portal. Partners want more hands-on support, better guidance on business investments and faster deployment of resources to achieve a quicker return on their vendor relationship.


In this brief we outline:

  • the role of Partner Development Managers in the partner value equation
  • how to align channel roles to the partner lifecycle
  • the role of Partner Development Manager as your channel team leader
  • partner coverage and logistics
  • 5 partner management imperatives every technology vendor should consider

Get Details on this Channel Role

Rafael Contreras

Powerful Partner Feedback

“The information PartnerPath provided was valuable and helpful throughout the entire process. The feedback collected from our partners and shared prior was extremely helpful and strategic and the wrap-up/post data is critical to us as we drive initiatives forward. It will be (and has already been) used over and over in conversations with leadership and partners!”
Rafael Contreras | Area Vice President, Global Operations, Strategy and Chief of Staff