There is a new generation sat in the decision-making seats of your partners and with a new generation comes change and transformation in how we do business.
As a vendor who leverages the partner ecosystem, you need to ensure your partner engagement matches the new generation’s expectations. When you work in a modern and relevant way, the partnership successes are limitless.
Listen as two millennials, Amy Roberts, EMEA Principal at PartnerPath and David Brown, ex EMEA Channel Chief turned Head of Customer Success at Phoenix Software Microsoft’s UK Partner of the Year 2021, discuss how the leaders and sellers of the Millennial and Generation Z impact the way we deal with program design and strategy.
Their dialogue covers:
WHY understanding how the new generation operates is impactful to success today
WHAT changes you can make to your partner program to support modern relevance with your partners
WHICH things to keep the same – it's not all new
HOW to ensure you are prepared for future success with your partner program
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Host Amy Roberts, Principal at PartnerPath |
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Panelist David Brown, at Phoenix Software |
“Working with the PartnerPath team on this project not only helped us speed up our route to program launch but helped us implement best practices across our industry. We would not be in the position we are in today, without the support from PartnerPath."Emily Narkviroj | Director, Global Channel Programs