There is a new generation sat in the decision-making seats of your partners and with a new generation comes change and transformation in how we do business.
As a vendor who leverages the partner ecosystem, you need to ensure your partner engagement matches the new generation’s expectations. When you work in a modern and relevant way, the partnership successes are limitless.
Listen as two millennials, Amy Roberts, EMEA Principal at PartnerPath and David Brown, ex EMEA Channel Chief turned Head of Customer Success at Phoenix Software Microsoft’s UK Partner of the Year 2021, discuss how the leaders and sellers of the Millennial and Generation Z impact the way we deal with program design and strategy.
Their dialogue covers:
WHY understanding how the new generation operates is impactful to success today
WHAT changes you can make to your partner program to support modern relevance with your partners
WHICH things to keep the same – it's not all new
HOW to ensure you are prepared for future success with your partner program
|Host Amy Roberts, Principal at PartnerPath|
|Panelist David Brown, at Phoenix Software
“The information PartnerPath provided was valuable and helpful throughout the entire process. The feedback collected from our partners and shared prior was extremely helpful and strategic and the wrap-up/post data is critical to us as we drive initiatives forward. It will be (and has already been) used over and over in conversations with leadership and partners!”Rafael Contreras | Area Vice President, Global Operations, Strategy and Chief of Staff