Stage 3: Decision
Stage 4: Activation

If you’re looking to add new partners to your ecosystem, how can you ensure their experience with you is a good one? Don’t overlook any element of the partner journey, particularly the first steps you take together through the decision and activation stages. Partners have chosen to work with you and it's important their first interactions with you are positive. 'You never get a second chance to make a good first impression.'

Download "First Steps Together" and read what partners need as they begin their partnership with you, what vendors are currently doing, and what you can do to bridge the gap and improve the partner experience.


In-depth reports covering each stage of the partner journey, complete with data charts, insights and action items, are available in our Resource Center.

Read Tips for Stages 3 & 4 of the Partner Journey

Rafael Contreras

Powerful Partner Feedback

“The information PartnerPath provided was valuable and helpful throughout the entire process. The feedback collected from our partners and shared prior was extremely helpful and strategic and the wrap-up/post data is critical to us as we drive initiatives forward. It will be (and has already been) used over and over in conversations with leadership and partners!”
Rafael Contreras | Area Vice President, Global Operations, Strategy and Chief of Staff