More than three-quarters of the customers Gartner surveyed in their B2B Buying Journey report described their purchase as very complex or difficult. Designing and delivering complex solutions that meet customer outcomes is hard work for solution providers.
Listen to us, with special guest Jennifer Colquhoun, Senior Director, Global Partner Program at OpenText, discussing data from our 2020 State of Partnering Study on our second buyer trend: customer solutions are increasing in complexity.
Jennifer and Diane review this trend, how it is affecting channel partners and two ways savvy vendors are enabling solution providers to deliver the complex integration of hardware, software and services that produce a business outcome for customers.
|Host Diane Krakora, CEO at PartnerPath|
|Guest Jennifer Colquhoun, Senior Director, Global Partner Program at OpenText|
“The information PartnerPath provided was valuable and helpful throughout the entire process. The feedback collected from our partners and shared prior was extremely helpful and strategic and the wrap-up/post data is critical to us as we drive initiatives forward. It will be (and has already been) used over and over in conversations with leadership and partners!”Rafael Contreras | Area Vice President, Global Operations, Strategy and Chief of Staff