More than three-quarters of the customers Gartner surveyed in their B2B Buying Journey report described their purchase as very complex or difficult. Designing and delivering complex solutions that meet customer outcomes is hard work for solution providers.
Listen to us, with special guest Jennifer Colquhoun, Senior Director, Global Partner Program at OpenText, discussing data from our 2020 State of Partnering Study on our second buyer trend: customer solutions are increasing in complexity.
Jennifer and Diane review this trend, how it is affecting channel partners and two ways savvy vendors are enabling solution providers to deliver the complex integration of hardware, software and services that produce a business outcome for customers.
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Host Diane Krakora, CEO at PartnerPath |
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Guest Jennifer Colquhoun, Senior Director, Global Partner Program at OpenText |
“Working with the PartnerPath team on this project not only helped us speed up our route to program launch but helped us implement best practices across our industry. We would not be in the position we are in today, without the support from PartnerPath."Emily Narkviroj | Director, Global Channel Programs