PARTNER PROGRAM BUDGET

Benchmark Data

Getting budget for partner programs has never been easy. It’s both tougher in COVID because budgets are tightening and easier in COVID as executives realize the need to do more with less people and are thus increasingly turning to partners.

Head into your upcoming budget discussions armed with benchmark data on what the industry spends on partner program elements.

Listen to our 45-minute talk on the data with plenty of Q&A with Diane covering:

  • Partner enablement needs
  • MDF accruals and program trends
  • Referral awards
  • Reselling discounts
  • Deal registration incentives
  • Rebate incentives
  • 2021 priorities
Diane-Krakora Host Diane Krakora, CEO at PartnerPath

Review the Budget Benchmarks

Rafael Contreras

Powerful Partner Feedback

“The information PartnerPath provided was valuable and helpful throughout the entire process. The feedback collected from our partners and shared prior was extremely helpful and strategic and the wrap-up/post data is critical to us as we drive initiatives forward. It will be (and has already been) used over and over in conversations with leadership and partners!”
Rafael Contreras | Area Vice President, Global Operations, Strategy and Chief of Staff at ServiceNow