You have a target partner profile, a compelling value proposition and a rich partner program and engagement model. How do you find the right partners to help you grow your sales and services capacity?

Watch this webinar in which  Diane Krakora, PartnerPath Principal discusses this all-important topic with special guest Jay McBain, Chief Analyst at Canalys. They had so much to talk about in our December webinar, they wanted to do a deep-dive on this crucial step for vendors. Learn about how to engage partners in the early stages of the partner journey.

Their discussion covers:

  • The partner journey stages
  • What partners look for in the early stages of Awareness and Consideration
  • Data on what vendors are doing to engage partners
  • Ideas on where to find and recruit partners
Jay-McBain-120x154 Guest Jay McBain,
Diane-Krakora-soft-120 Host Diane Krakora, CEO & Principal, PartnerPath

Watch Jay & Diane

Rafael Contreras

Powerful Partner Feedback

“The information PartnerPath provided was valuable and helpful throughout the entire process. The feedback collected from our partners and shared prior was extremely helpful and strategic and the wrap-up/post data is critical to us as we drive initiatives forward. It will be (and has already been) used over and over in conversations with leadership and partners!”
Rafael Contreras | Area Vice President, Global Operations, Strategy and Chief of Staff