HOW DO YOU RECRUIT THE RIGHT PARTNERS?

You have a target partner profile, a compelling value proposition and a rich partner program and engagement model. How do you find the right partners to help you grow your sales and services capacity?

Watch this webinar in which  Diane Krakora, PartnerPath Principal discusses this all-important topic with special guest Jay McBain, Chief Analyst at Canalys. They had so much to talk about in our December webinar, they wanted to do a deep-dive on this crucial step for vendors. Learn about how to engage partners in the early stages of the partner journey.

Their discussion covers:

• The partner journey stages
• What partners look for in the early stages of Awareness and Consideration
• Data on what vendors are doing to engage partners
• Ideas on where to find and recruit partners

	Guest Jay McBain, Chief Analyst, Canalys
	Host Diane Krakora, CEO & Principal, PartnerPath