Points programs are becoming a popular way to engage and manage a partner ecosystem with diverse business models [or just a diverse partner ecosystem].
Before you shift your partner program to a structure where partners are recognized and rewarded by accumulating points – hear our experts discuss the pros and cons of these types of engagement frameworks.
Listen and watch this conversation between PartnerPath CEO Diane Krakora and Meg Brennan, Vice President, Global Channels at Riverbed . Meg launched Riverbed Rise, a partner program based on a points model in 2018 and she shares the benefits and challenges she has encountered.
|Guest Meg Brennan, VP Global Channels at Riverbed
|Host Diane Krakora, CEO at PartnerPath
“The information PartnerPath provided was valuable and helpful throughout the entire process. The feedback collected from our partners and shared prior was extremely helpful and strategic and the wrap-up/post data is critical to us as we drive initiatives forward. It will be (and has already been) used over and over in conversations with leadership and partners!”Rafael Contreras | Area Vice President, Global Operations, Strategy and Chief of Staff