Points programs are becoming a popular way to engage and manage a partner ecosystem with diverse business models [or just a diverse partner ecosystem].
Before you shift your partner program to a structure where partners are recognized and rewarded by accumulating points – hear our experts discuss the pros and cons of these types of engagement frameworks.
Listen and watch this conversation between PartnerPath CEO Diane Krakora and Meg Brennan, Vice President, Global Channels at Riverbed . Meg launched Riverbed Rise, a partner program based on a points model in 2018 and she shares the benefits and challenges she has encountered.
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Guest Meg Brennan, VP Global Channels at Riverbed |
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Host Diane Krakora, CEO at PartnerPath |
“Working with the PartnerPath team on this project not only helped us speed up our route to program launch but helped us implement best practices across our industry. We would not be in the position we are in today, without the support from PartnerPath."Emily Narkviroj | Director, Global Channel Programs