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Enhance services and support program policies.

06.21.17

In this year’s State of Partnering study, we asked partners the six primary elements affecting their experience with vendors. These elements sorted into six pillars, with program policies coming in fifth. Your policies have less effect on partner experience than you may think. As channel enthusiasts and experts, we get very excited about the details of partner programs. While these elements are not unimportant, but they’re mostly transparent to partners. 

Topics: Channel Best Practices

Tech Channel Video Cast: Partner Development Manager

06.16.17

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss the emergence of a more strategic Partner Development Management role.

Topics: videocast

Tech Channel Video Cast: Leveraging POS Data

06.14.17

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss leveraging Point of Sale (POS) data into other aspects of your channel organization to drive more partnering insights.

Topics: videocast

3 Steps to a Partner Lifecycle Approach

06.09.17

In our recent channel chief roundtable the Partner Engagement Lifecycle was one of the many topics we attempted to tackle and wrestle to the ground. Our goal was to collaborate across the 15 channel chiefs in the room – from Google, SAP, IBM, Westcon, Cylance, Avaya, F5 Networks, DocuSign and additional well-recognized companies – to develop some answers or at least establish best practices across several areas.

Topics: Channel Best Practices

Tech Channel Video Cast: Why Develop Channels?

06.02.17

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss the age old question of "why do we develop channels anyway?"

Topics: videocast

Manage multiple channel models.

05.24.17

We've talked about the first three pillars of partner experience, People, Enablement and Infrastructure. Now, using the responses from our annual State of Partnering study, we're closing on the final elements. Coming in fifth place is (drum roll) channel model.

Topics: Channel Best Practices

Tech Channel Video Cast: DevOps for Channel Enablement

05.17.17

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss who owns the responsibility for channel partner enablement.

Topics: videocast

Tech Channel Video Cast: Three Hot Topics from Channel Roundtable

05.11.17

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, quickly (!) review the three hot topics from the April 2017 PartnerPath Channel Chief roundtable event.

Topics: News and Programs, videocast

Changing Channel Partner Communications

05.04.17

Moving Beyond Email

We recently held another of our infamous channel chief roundtable events where a dozen channel leaders across company size and channel maturity gather to discuss trends, opportunities and challenges they’re facing in growing a partner ecosystem. The topic for this session was driving the partner experience – why, how and where vendors can enhance the partners experience, increasing engagement and ultimately leading to more channel sales.

Topics: Channel Best Practices

Tech Channel Video Cast: Channel Chief Roundtable

04.28.17

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, talk about the April 2017 PartnerPath Channel Chief roundtable event.

Topics: News and Programs, videocast