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Tech Channel Video Cast: Summer School Roundup

08.20.18

This week PartnerPath Principals Diane Krakora and Carol Neslund, discuss our summer education series on "Lessons in Leadership." Carol hosted the series which took place in July and early August. With a goal to help you 'become a better boss,' the four sessions included: (1) Become a good communicator; (2) Coach for your team to succeed; (3) Confronting nonperformance; (4) Leveraging power and influence productively.

Topics: videocast

The Benchmark: Effective Co-Marketing

08.14.18

No matter the product or solution, all companies must perform marketing activities and so must their partners. How are vendors helping their partners create successful marketing campaigns and how do co-marketing activities function? The answers vary from company to company and year to year. Take a look at the trends emerging from 2017 and evaluate whether any changes to your partner marketing processes might be beneficial in 2018 and beyond.

Topics: Channel Best Practices

3 Ways New Buyers Are Affecting Channels

07.31.18

By Diane Krakora, CEO of PartnerPath

I talk about recruiting, enabling and managing indirect partners all the time. The goal of 99% of all technology companies is to leverage indirect channels for increased sales reach, market penetration and customer satisfaction. But beware, there is a tectonic shift coming. It will greatly affect the traditional channel model and some vendors are feeling the ground rumbling.

Topics: Industry Perspective

The Benchmark: Enablement, Training and Certification

06.19.18

All channel professionals care deeply about partner program elements. Perhaps you're one of the channel professionals who spend weeks, months and years designing and re-designing programs. You benchmark the industry, assess your programs against your competitors and plot enhancements and updates years in advance, aligning training and certification with co-marketing, deal registration, co-selling activities and metrics of success.

Topics: Channel Best Practices

Tech Channel Video Cast: Forrester Wave on TCMA

05.23.18

This week PartnerPath CEO Diane Krakora is joined by Jay McBain, Principal Analyst - Global Channels at Forrester to discuss the recent Wave research on Through Channel Marketing Automation.

Topics: videocast

"How do we compare to the industry benchmark?"

05.10.18

We've all heard this question thrown around in meetings, video calls and Slack chats. Whether you're discussing ROI, KPIs, MDF or G.O.A.T., folks always want to know how they compare to the other gal. The partnering world is no exception. Knowing what your channel competitors and compatriots are doing with their partner programs may help guide your own programs.

Topics: Channel Best Practices

Tech Channel Video Cast: Channel Partners Conference Insights

04.27.18

This week PartnerPath CEO Diane Krakora is joined by Steven Kellam, VP of Strategic Alliances at 360Insights to discuss key insights from the Channel Partners Conference & Expo

Topics: videocast

10 Things I Learned at Channel Partners Expo

04.23.18

Content is king

By Diane Krakora, CEO of PartnerPath

As I was winging my way back from a week in Las Vegas at the Channel Partners Conference and Expo, I reflected on several insights from the event. In addition to the ever-present life lessons you gain at a large conference like: drink lots of water (seriously, lots), wear comfortable shoes (but still look good) and don’t mix hard alcohol and red wine (this is key) I came up with ten takeaways from the event. In no particular order:

Topics: Featured, Industry Perspective

Tech Channel Video Cast: Adding personalization to your partnering

03.22.18

This week PartnerPath Principals Diane Krakora and Carol Neslund, discuss our latest webinar on Partnering is Personal.

Topics: videocast

Tech Channel Video Cast: How to Be a Better Boss

03.15.18

This week Diane Krakora, CEO of PartnerPath is joined by Carol Neslund, Principal at PartnerPath to discuss our latest webinar on 5 Ways to Be a Better Boss .

Topics: videocast