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Tips for Virtual Partner Events - Conference & Council

01.21.21

Lessons from a virtual road warrior

I attend a lot of events. I’m usually crisscrossing the globe between partner summits, partner advisory boards, sales kick-off meetings and industry conferences. I’m one of the weirdos that actually misses large gatherings. No, I don’t miss the conference chicken or sitting in a freezing cold dark hall. I miss the energy of a packed room, the chitchat with people sitting around you before and after the sessions and catching up with friends and colleagues. The many virtual events I’ve attended in the last six months have left me, and others, wanting – but not all for the same reasons.

Topics: Channel Best Practices, Industry Perspective

5 Predictions for 2021

01.07.21

Welcome to 2021! Boy am I excited to see the calendar turn over. There’s been so much up and down in the news for the last nine months I can barely keep track. The pandemic that ravaged the world medically and financially also accelerated five of the six buyer trends changing IT channels we predicted back in December 2019:

Topics: Featured, Partnering Tips, Channel Best Practices, Industry Perspective

3 Priorities from the Cisco Digital Partner Summit

11.17.20

Plus, a look at their new partner program

With all the uncertainty in my country and the world right now, it was comforting to have a consistent message from Cisco during their recent partner summit. Cisco CEO Chuck Robbins opened the event with a hopeful message of agility and resilience – skills that have been tested in my household these last eight months. My husband is a commercial airline pilot and for an industry not known for their agility, they’ve moved quickly in altering routes and schedules. Needless to say, our household has tried to embrace both agility and resilience amidst the uncertainty, to varying degrees of success. I’m sure many of you have your own stories of needing to adapt quickly to job, family and life changes.

Topics: News and Programs

Darwinism Versus Protectionism

07.01.20

Are you culling the herd or protecting vulnerable partners?

In our recent channel chief virtual roundtable event, we discussed the effects of the global pandemic on partnering plans and programs. Accelerated digital transformation ushered in by social distancing practices is driving all ten participants to change some aspect of their channel model. Framework adjustments include new compensation plans, shifting to virtual education platforms, delaying program launches and changing criteria for spending MDF. But the most divergent conversation regarded what to do with small and medium partners who are financially struggling during these uncertain times.

Topics: Industry Perspective

6 Elements of SaaS Partner Programs

04.29.20

In this month’s PartnerPath Trailblazer Forum, seven participants discussed elements to consider when designing a SaaS partner program. From the attentive and lively discussion, it was clear the elements fall into six buckets – and that each element depends on several factors such as company goals, product complexity, end-customer target, history of channel relationships and overall size of partner ecosystem. Think about these six elements and know that ultimately your SaaS partner program will be unique to your situation. There is no one right answer for how to deal with these elements.

Topics: Industry Perspective

COVID-19 & The Channel

04.08.20

6 Ways to Adapt

As an extrovert, today’s milestone of one month stuck at home is particularly traumatic. The San Francisco Bay Area was among the first to receive orders to Shelter in Place, and I’m going a little crazy. To distract myself from missing large gatherings (or any gatherings), I’ve been pondering: how is the COVID-19 pandemic affecting the solution provider ecosystem and the vendors that rely on indirect channels?

Topics: Industry Perspective

Vendors, Fix Your Mistakes

11.20.19

What mistakes are vendors making with their partner ecosystem?

A major data point driving home MAKE FEWER MISTAKES is the list of open-responses from partners* detailing mistakes vendors make as they are engaging a solution provider organization. Direct from partners, the submissions center around three themes again this year:

Topics: Channel Best Practices, Industry Perspective

Cisco Partner Summit – DevNet

11.18.19

This month, CEO Diane Krakora attended the Cisco Partner Summit in Las Vegas. In this short video, listen to her chat about Cisco DevNet, the developer program that delivers APIs, SDKs and sandbox to developers. It's critical that partners have the ability to build solutions and create customer outcomes.

Cisco Partner Summit Day 3

Topics: Industry Perspective

Cisco Partner Summit – Customer Success

11.15.19

This month, CEO Diane Krakora attended the Cisco Partner Summit in Las Vegas. On day two, she listened to numerous roundtables where the terms customer experience, customer success, customer satisfaction and customer lifecycle were used interchangeably. AHHHH! Listen to her short video explaining why these are all different and then focus in on the critical element of customer success.

Cisco Partner Summit Day 2

Topics: Industry Perspective

Cisco Partner Summit – Own Your Edge

11.13.19

This month, CEO Diane Krakora attended the Cisco Partner Summit in Las Vegas. On day one, she attended the keynote from CEO Chuck Robbins and found several of his key points interesting, in particular the idea of engaging different types of partners and examining unique partner value. Listen to her quick take on the day.

Cisco Partner Summit Day 1

Topics: Industry Perspective