By Diane Krakora, CEO
If you said ‘no,’ ‘I’m not sure,’ or ‘what’s partner experience?’ we should talk. You’re missing a fantastic chance to win hearts, minds and sales by providing a great experience that brings partners back time and again. Think of the partner experience like you might your own experience as a customer. For me, there’s one local restaurant with staff who always greet me by name, find a table for me, serve the best food and keep my wine glass full. They give me a great experience and have completely cornered my loyalty (and weekly patronage).