Driving Cloud Adoption

The State of Partnering


The prevalence of cloud models cannot be denied. Whether your business sells products and services on-demand or not, the impact of cloud models on the channel is significant and affects vendors and partners across the ecosystem.

In this report, we evaluate the progress of cloud transition and, more importantly, the adoption of cloud business models affecting the channel ecosystem. Backed by data from our State of Partnering study completed by 100+ vendors and 200+ solution providers, we have identified trends affecting the channel, the vendor and solution provider perspectives on cloud revenue and how it affects their business, and the primary mistakes being made in the vendor/partner relationship.

No matter your business model, the format of your partner program or the maturity of your channel ecosystem, this report provides must-see data and tips on how to grow your partner relationships. Read about growing, evolving, empowering and fostering your partners in 2019 and beyond.

Explore the state of partnering with 34 pages of data graphs, charts and advice to help you achieve partner growth.

The State of Partnering


Actionable Assessments

“PartnerPath provided a comprehensive and actionable assessment and benchmark. We are using their channel expertise and insights to streamline processes enhancing our partners’ experience and engagement.”
Josh Jensen | Director, WW Channel Partner Marketing | HP