HOW TO EMPOWER A VARIETY OF PARTNERS

We’ve talked at length about next-generation channels –  organizations that aren’t traditional IT solution providers and yet influence cloud-based technology solution purchases. These are now real channels encompassing many different types of organizations with a variety of business models.

Listen as we chat with Adam Egbert, Head of Solution Partner Programs at Adobe and discuss empowering a mix of traditional and non-traditional partners within a broad ecosystem of indirect channels. Topics include:

• How distributors, resellers, retail, franchises, marketplaces, alliances and non-transacting partners fit together
• The increasing role of services and customer success motions
• Changes to partnering models, frameworks and programs to align the future constellation of partner types

	Host Diane Krakora, CEO at PartnerPath
	Panelist Adam Egbert, Head of Solution Partner Programs at Adobe