We’ve talked at length about next-generation channels –  organizations that aren’t traditional IT solution providers and yet influence cloud-based technology solution purchases. These are now real channels encompassing many different types of organizations with a variety of business models.

Listen as we chat with Adam Egbert, Head of Solution Partner Programs at Adobe and discuss empowering a mix of traditional and non-traditional partners within a broad ecosystem of indirect channels. Topics include:

  • How distributors, resellers, retail, franchises, marketplaces, alliances and non-transacting partners fit together
  • The increasing role of services and customer success motions
  • Changes to partnering models, frameworks and programs to align the future constellation of partner types
Diane-Krakora-soft-120 Host Diane Krakora, CEO at PartnerPath
Adam-120 Panelist Adam Egbert, Head of Solution Partner Programs at Adobe

Empower Your Partners

Rafael Contreras

Powerful Partner Feedback

“The information PartnerPath provided was valuable and helpful throughout the entire process. The feedback collected from our partners and shared prior was extremely helpful and strategic and the wrap-up/post data is critical to us as we drive initiatives forward. It will be (and has already been) used over and over in conversations with leadership and partners!”
Rafael Contreras | Area Vice President, Global Operations, Strategy and Chief of Staff