In our recent study of the 10 Effects of the Global Pandemic on Channels, the 250+ solution provider respondents indicated an increase in use of marketplaces. In fact, B2B marketplaces grew more in the first three months of COVID-19 than they did in the last 10 years combined.
One of our predictions for IT channel programs in 2021 is the growth of B2B marketplaces – but vendors are struggling to align these marketplaces with their various routes to market.
Listen as we discuss marketplaces and how vendors and solution providers are leveraging the AWS marketplace. We've invited special guest Allison Johnson, Senior Manager, North America Channel Account Manager Team for Amazon Web Services, for a good dialogue followed by Q&A.
|Host Diane Krakora, CEO at PartnerPath|
|Panelist Allison Johnson, Senior Manager, North America Channel Account Management Team at AWS Marketplace|
“The information PartnerPath provided was valuable and helpful throughout the entire process. The feedback collected from our partners and shared prior was extremely helpful and strategic and the wrap-up/post data is critical to us as we drive initiatives forward. It will be (and has already been) used over and over in conversations with leadership and partners!”Rafael Contreras | Area Vice President, Global Operations, Strategy and Chief of Staff