Partner Program Trends

SOP-2022-cover-iPadIn late 2021, we collected: 200 data elements, across 5 partner program trends, from over 80 channel professionals, in 60 unique vendor companies. Download this advanced look at the findings and insights from our partner program trends research!

Our research illuminates the 5 trends, what they mean to vendors and partners, and we have recommendations on actions you should take to adapt and thrive.

Download Highlights: Partner Program Trends to read each trend in short and simple bullets, along with a clear directive on how the trend affects you and the channel. We've made it short and to the point, so you can continue the business of growing your channel.

In-depth reports on each trend, complete with data charts, insights and action items, will be released throughout the year. If you download these Highlights, you will also be notified as soon as the in-depth reports are available.

See the trends at a glance

Rafael Contreras

Powerful Partner Feedback

“The information PartnerPath provided was valuable and helpful throughout the entire process. The feedback collected from our partners and shared prior was extremely helpful and strategic and the wrap-up/post data is critical to us as we drive initiatives forward. It will be (and has already been) used over and over in conversations with leadership and partners!”
Rafael Contreras | Area Vice President, Global Operations, Strategy and Chief of Staff