---
title: Watch the September Webinar – Are partners reselling cloud?
description: Referral is traditionally the easiest way for vendors to engage solution providers in cloud offerings. What are new roles solution providers are playing?
image: https://www.partner-path.com/hubfs/1909-webinar-slides-thumbnail.png
---

<https://www.partner-path.com/watch-september-2019-webinar#offscreen-menu>

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# ARE PARTNERS RESELLING CLOUD SOLUTIONS?

## Driving Cloud Adoption

For the last decade, an agent commission model or a referral reward model has been the easiest way for vendors to engage solution providers in cloud offerings.

As we evaluate the adoption of cloud business models by the channel ecosystem, we’ve seen quite a few changes in both partner business models and the vendor programs to engage, empower and evolve the partners. Since there isn't a lot of margin available in a referral deal to motivate partners to recommend cloud solutions to their customers, vendors have started to offer additional engagement models to entice the partners to engage.

Listen as host **Diane Krakora, ** PartnerPath CEO, and special guest **Chris Jones**, AVP of Channel Sales at AT&T,  discuss the roles solution providers are playing in cloud offerings.

You will hear data and insights on:

- The types of cloud solutions partners are selling
- The roles vendors expect their partners to play in cloud offerings
- The changes happening in the partners business models
- How vendors are compensating the partners for cloud
- The differences in gross profit margins the partners make in various engagement models

| ![Diane-Krakora-soft-120](https://www.partner-path.com/hs-fs/hubfs/Diane-Krakora-soft-120.gif?width=120&name=Diane-Krakora-soft-120.gif) | Host [**Diane Krakora**](https://www.linkedin.com/in/dianekrakora/), *CEO at PartnerPath* |
| --- | --- |
| ![Chris-Jones-headshot-120](https://www.partner-path.com/hs-fs/hubfs/Chris-Jones-headshot-120.jpg?width=120&name=Chris-Jones-headshot-120.jpg) | Panelist [**Chris Jones**](https://www.linkedin.com/in/christopher-jones-47392b/), *AVP of Channel Sales at AT&T * |

### Take a listen:

![Emily-Narkviroj-120](https://www.partner-path.com/hubfs/Emily-Narkviroj-120.jpg)

## The Help We Needed

> “Working with the PartnerPath team on this project not only helped us speed up our route to program launch but helped us implement best practices across our industry. We would not be in the position we are in today, without the support from PartnerPath."

Emily Narkviroj** | **Director, Global Channel Programs

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