After five years of the shift to as-a-service and consumption-based models, and two years of the pandemic accelerating customer preference for a subscription model, we are FINALLY starting to see the vendors expecting partners to driving customer success.

Watch this webinar recording to hear a data-backed discussion on how and why you should engage your partners in the customer success motions. Our CEO and principal, Diane Krakora, hosts a 45-minute chat with Colleen Kapase, Senior VP of WW Partners & Alliances at Snowflake.

Their discussion leverages data from our recent study on partnering trends including:

  • Securing the renewal
  • Training partners on customer success
  • Incentivizing partners (or not) on customer success
  • Rewarding customer growth
Diane-Krakora-soft-120 Host Diane Krakora, CEO & Principal at PartnerPath
Colleen-120 Panelist Colleen Kapase, Senior VP of WW Partners & Alliances at Snowflake

Watch Diane & Colleen

Rafael Contreras

Powerful Partner Feedback

“The information PartnerPath provided was valuable and helpful throughout the entire process. The feedback collected from our partners and shared prior was extremely helpful and strategic and the wrap-up/post data is critical to us as we drive initiatives forward. It will be (and has already been) used over and over in conversations with leadership and partners!”
Rafael Contreras | Area Vice President, Global Operations, Strategy and Chief of Staff