UNDERSTANDING PARTNER ECONOMICS

4 Data-Backed Trends

In late 2021, we collected: 200 data elements, across 5 partner program trends, from over 80 channel professionals, in 60 unique vendor companies. This report examines 4 data-backed trends in partner economics that go beyond gross profit margin to help you increase partner engagement.

Each trend includes key data points gathered from our vendor survey, plus the advantages and challenges associated with the trend. Download the Understanding Partner Economics report now!

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In-depth reports on each trend, complete with data charts, insights and action items, will be released throughout the year. Don't miss our Highlights report to see all the trends then keep an eye out for subsequent deep dives on each trend, like this one on Partner Economics.

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Rafael Contreras

Powerful Partner Feedback

“The information PartnerPath provided was valuable and helpful throughout the entire process. The feedback collected from our partners and shared prior was extremely helpful and strategic and the wrap-up/post data is critical to us as we drive initiatives forward. It will be (and has already been) used over and over in conversations with leadership and partners!”
Rafael Contreras | Area Vice President, Global Operations, Strategy and Chief of Staff at ServiceNow