In the first stage of the partner journey, solution providers are exploring new products, technologies and/or vendors. How do vendors wanting to recruit and engage new solution providers let them know their company, products and services exist and are relevant? The first step is to find a receptive audience. Don't waste efforts on people who aren't interested!
Listen to PartnerPath CEO Diane Krakora and special guest Karl Meulema, VP of Partner Strategy of global solution provider Tata Communications in a lively discussion on the Awareness stage of the partner journey.
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|Host Diane Krakora, CEO at PartnerPath|
|Panelist Karl Meulema, VP Global Partner Strategy at Tata Communications
“PartnerPath provided a comprehensive and actionable assessment and benchmark. We are using their channel expertise and insights to streamline processes enhancing our partners’ experience and engagement.”Josh Jensen | Director, WW Channel Partner Marketing | HP