10 QUESTIONS FOR DESIGNING A PARTNER ADVISORY COUNCIL

A Partner Advisory Council (PAC) can provide deep insights to your customer needs and expectations in addition to understanding how to grow your partner leverage and performance. At first blush your executive team will be enthusiastic about connecting with key partners and provide broad buy-in. But to execute a successful PAC initiative valued by both sides – your organization and the partners involved – appropriate planning is necessary.

Listen as host Diane Krakora, PartnerPath CEO and special guest Molly Nedom, Global Partner Marketing Leader at ServiceNow, discuss how to host a successful PAC initiative valued by both your organization and the partners involved.

Having successfully finished a four-city global PAC tour, Diane and Molly bring their experience to debate questions such as:

• which partners to include?
• who on your team should attend?
• what the appropriate event length?
• what's the correct location, timing, frequency?
• ... and the list goes on!

	Host Diane Krakora, CEO at PartnerPath
	Panelist Molly Nedom, Global Partner Marketing Leader at ServiceNow