Are your programs and teams finely tuned? Best practices are the foundation of any effective partnering model – but they are only a jumping-off point. We collect data to track innovative ideas and trends to help clients practice better decision-making and achieve their partnering goals.
Industry Benchmark & Assessment
Do you need to leap-frog the competition in partner engagement to increase market share? We help you understand what others in the industry are doing for partner models, frameworks, programs and initiatives.
Our experienced team will:
- Leverage our vast archives of partner program, model and automation insights to provide best practices and industry trends.
- Conduct primary research to fill information gaps specific to your needs such SaaS, renewals, profitability metrics, enablement, MDF, portals, PRM, deal registration and agent/referral initiatives among others.
- Augment benchmark reports with relevant data culled from our industry research reports.
- Conduct an internal evaluation of partnering program policies, processes, investments and/or experience.
- Execute a global survey to evaluate the overall effectiveness and relevance of your actions with the existing partnering ecosystem.
- Define priorities to close gaps aligned with your market standing and goals.
Click here for more information including a summary of actions, deliverables, estimated cost and timeline.
Partner Advisory Councils
Are you eager to enhance your partner relationships, improve your programs and increase sales and services? A well thought out and facilitated Partner Advisory Council is a linchpin in understanding your partner ecosystem and creating initiatives that positively impact the business.
Rely on us to help with:
- PAC program design: we define the council framework and formation based on industry best practices.
- PAC meeting facilitation: We ensure unbiased feedback from your Partner Advisory Council.
- Driving change resulting from your PAC: We facilitate change in your partnering ecosystem, programs, and processes.
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Partner Profitability & ROI
Do you need to provide your leadership team with the expected return from investing in a partner ecosystem? We develop a business case for partnering.
Our team of experts will:
- Construct a financial model that includes partner practice start-up investments, ongoing expenses and a three-year growth trend projection.
- Calculate the investment and expected return over time for partners who engage with you.
- Determine the investments you should make in partnering across enablement and engagement activities, resources and budgets and the partner contribution to your business in terms of revenue, influence, and/or customer success.
Click here for more information including a summary of actions, deliverables, estimated cost and timeline.
