The success of partnering organizations has largely been measured by the quantity of partner-sourced leads that resulted in a closed sale. But in SaaS and subscription-based consumption models, the vendor sales team typically closes the sale. Partners and the partnering organization are being evaluated against unrealistic metrics.
Watch this 30-minute "Partnering Insights" session and hear Diane Krakora talk about the trend of shifting to more valuable data such as measuring partner contribution. The assistance partners provide a vendor through the sales and services lifecycle is a more clear, prioritized and potentially automated metric.
Diane also describes where partners can and should assist vendors at each stage in the customer lifecycle and how to measure their contribution.
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Host Diane Krakora, CEO & Principal at PartnerPath |
“Working with the PartnerPath team on this project not only helped us speed up our route to program launch but helped us implement best practices across our industry. We would not be in the position we are in today, without the support from PartnerPath."Emily Narkviroj | Director, Global Channel Programs