The success of partnering organizations has largely been measured by the quantity of partner-sourced leads that resulted in a closed sale. But in SaaS and subscription-based consumption models, the vendor sales team typically closes the sale. Partners and the partnering organization are being evaluated against unrealistic metrics.
Watch this 30-minute "Partnering Insights" session and hear Diane Krakora talk about the trend of shifting to more valuable data such as measuring partner contribution. The assistance partners provide a vendor through the sales and services lifecycle is a more clear, prioritized and potentially automated metric.
Diane also describes where partners can and should assist vendors at each stage in the customer lifecycle and how to measure their contribution.
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Host Diane Krakora, CEO & Principal at PartnerPath |
“The information PartnerPath provided was valuable and helpful throughout the entire process. The feedback collected from our partners and shared prior was extremely helpful and strategic and the wrap-up/post data is critical to us as we drive initiatives forward. It will be (and has already been) used over and over in conversations with leadership and partners!”Rafael Contreras | Area Vice President, Global Operations, Strategy and Chief of Staff