Shifting from a Revenue to Contribution Model

The success of partnering organizations has largely been measured by the quantity of partner-sourced leads that resulted in a closed sale. But in SaaS and subscription-based consumption models, the vendor sales team typically closes the sale. Partners and the partnering organization are being evaluated against unrealistic metrics.

Watch this 30-minute "Partnering Insights" session and hear Diane Krakora talk about the trend of shifting to more valuable data such as measuring partner contribution. The assistance partners provide a vendor through the sales and services lifecycle is a more clear, prioritized and potentially automated metric.

Diane also describes where partners can and should assist vendors at each stage in the customer lifecycle and how to measure their contribution.

Diane-Krakora-soft-120 Host Diane Krakora, CEO & Principal at PartnerPath

Watch Partnering Insights

Rafael Contreras

Powerful Partner Feedback

“The information PartnerPath provided was valuable and helpful throughout the entire process. The feedback collected from our partners and shared prior was extremely helpful and strategic and the wrap-up/post data is critical to us as we drive initiatives forward. It will be (and has already been) used over and over in conversations with leadership and partners!”
Rafael Contreras | Area Vice President, Global Operations, Strategy and Chief of Staff