How to help Partners Generate Demand

Helping partners drive demand is more important than ever. The current global pandemic is adding complexity to an already challenging task. Solution providers must make the transition to digital and vendors need to align their co-marketing spend and resources to facilitate this move.

Watch this 45-minute discussion and download the slides on how to help partners generate demand. Don't miss panelist insights shared from Karine Elsen, Senior Director, Global Partner Marketing at Cisco.

You will learn:

  • Partner perspectives on their own marketing efforts
  • Vendor priorities for enablement for 2020 (hint: it’s marketing)
  • 7 ways to help partners generate demand
Diane-Krakora Host Diane Krakora, CEO at PartnerPath
Karine-120 Guest Karine Elsen, Senior Director, Global Partner Marketing at Cisco

Generate Demand with Better Marketing

Rafael Contreras

Powerful Partner Feedback

“The information PartnerPath provided was valuable and helpful throughout the entire process. The feedback collected from our partners and shared prior was extremely helpful and strategic and the wrap-up/post data is critical to us as we drive initiatives forward. It will be (and has already been) used over and over in conversations with leadership and partners!”
Rafael Contreras | Area Vice President, Global Operations, Strategy and Chief of Staff at ServiceNow