A Partner Advisory Council (PAC) can provide deep insights into your customer needs and expectations in addition to understanding how to grow your partner leverage and performance.
To get you started, answer the ten questions in this guide. They will help you determine what, why, when and how you should engage partners in listening activities and specifically, in Partner Advisory Councils. None of these questions are easy but answering them will put you on the path to a strong Partner Advisory Council program.
“Working with the PartnerPath team on this project not only helped us speed up our route to program launch but helped us implement best practices across our industry. We would not be in the position we are in today, without the support from PartnerPath."Emily Narkviroj | Director, Global Channel Programs