A Partner Advisory Council (PAC) can provide deep insights into your customer needs and expectations in addition to understanding how to grow your partner leverage and performance.
To get you started, answer the ten questions in this guide. They will help you determine what, why, when and how you should engage partners in listening activities and specifically, in Partner Advisory Councils. None of these questions are easy but answering them will put you on the path to a strong Partner Advisory Council program.
“PartnerPath provided a comprehensive and actionable assessment and benchmark. We are using their channel expertise and insights to streamline processes enhancing our partners’ experience and engagement.”Josh Jensen | Director, WW Channel Partner Marketing | HP