10 EFFECTS OF THE GLOBAL PANDEMIC ON THE CHANNEL

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The pandemic hasn’t treated everyone equally. Computer infrastructure went down 17% in 2020 while Google cloud went up 45%. Many technology businesses (what we call vendors) are surviving and even thriving through the pandemic while many of the businesses that purchase technology solutions are struggling.

How are the people who design, recommend, resell, integrate, support and manage technology solutions doing in the global pandemic?

The report evaluates business model changes and business activity changes across all sizes and geographies of high-tech solution providers. Backed by data from our survey completed by 250+ solution providers globally, we have identified the effects of the pandemic on channel partners – how they've changed and how they've stayed the same.

Research for 2021

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The Help We Needed

“Working with the PartnerPath team on this project not only helped us speed up our route to program launch but helped us implement best practices across our industry. We would not be in the position we are in today, without the support from PartnerPath."
Emily Narkviroj | Director, Global Channel Programs