In late 2021, we collected: 200 data elements, across 5 partner program trends, from over 80 channel professionals, in 60 unique vendor companies. This report examines 3 data-backed trends in demand generation that show how you CAN get partners to drive demand and how you can help.
Each trend includes key data points gathered from our vendor survey, plus the advantages and challenges associated with the trend. Download the Driving Demand Generation with Partners report now!
In-depth reports on each trend, complete with data charts, insights and action items, will be released throughout the year. Don't miss our Highlights report to see all the trends then keep an eye out for subsequent deep dives on each trend, like this one on Partner Economics.
“Working with the PartnerPath team on this project not only helped us speed up our route to program launch but helped us implement best practices across our industry. We would not be in the position we are in today, without the support from PartnerPath."Emily Narkviroj | Director, Global Channel Programs