In late 2021, we collected: 200 data elements, across 5 partner program trends, from over 80 channel professionals, in 60 unique vendor companies. This report examines 3 data-backed trends in demand generation that show how you CAN get partners to drive demand and how you can help.
Each trend includes key data points gathered from our vendor survey, plus the advantages and challenges associated with the trend. Download the Driving Demand Generation with Partners report now!
In-depth reports on each trend, complete with data charts, insights and action items, will be released throughout the year. Don't miss our Highlights report to see all the trends then keep an eye out for subsequent deep dives on each trend, like this one on Partner Economics.
“The information PartnerPath provided was valuable and helpful throughout the entire process. The feedback collected from our partners and shared prior was extremely helpful and strategic and the wrap-up/post data is critical to us as we drive initiatives forward. It will be (and has already been) used over and over in conversations with leadership and partners!”Rafael Contreras | Area Vice President, Global Operations, Strategy and Chief of Staff