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Grow Your Channel Sales

Design, optimize, measure and manage your partners for a more profitable channel ecosystem.

"PartnerPath helped us create the framework for our Technical Partners program in an informative, creative and expedited fashion. It would have taken us 10X longer to do this without them."
Vaughn Stewart | VP, Technology Alliance Partners at Pure Storage

We are channel experts.

We are channel experts.

Partnerships is not just a thing we do, it’s our passion and singular focus. Our decades of experience in channels and alliances directly influences our partnering services. We deliver scalable solutions and innovative program designs to grow your channel.

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↑320% partner engagement & sales
12 Customers Promoted to VP
109 ★★★★★ 5-star Partner Program Awards

Partner Maturity Model

What resources should you be investing in developing partnerships? How many partners should you have? The answers to these questions depend upon your stage of partnering maturity. Success comes with an understanding of where your organization falls on the spectrum of partnering maturity and how to continue to drive growth.
Channel Maturity Take the quiz
Benchmarks We Can Help
Training We Do That Too
Cloud Ready? Take the quiz
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"PartnerPath has strong distribution expertise and seasoned veterans who did a nice job assessing our needs and delivering. Appreciate their hard work and positive approach."
Mike Doktorczyk | CFO at Highfive
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Industry Expertise

"Their industry knowledge and expertise as well as solid project management processes ensured each project was delivered at/above expectations and on time."
Citrix | Director Worldwide Channel Programs
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Development Through Dialogue

"They spark conversation, provide thought leadership, drive dialogue and create collaboration."
Dell | Executive Director, Global Certified Partner Program
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Critical Channel Help

“Had we not engaged with PartnerPath on the strategy, benchmarking and design for a global partner model, we simply would not have been able to roll out that initiative in the timeframe. I haven’t worked with another firm able to deliver the range and scope of PartnerPath.”
Sophos | Vice President, Global Channels
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The Right Solutions

"I chose PartnerPath because of their domain expertise. They can give me a solution that is going to adapt as my business grows and as the channel changes."
Apptio | Vice President Channels and Alliances
20+ Years of Expertise
260+ Companies Helped
28+ Research Reports Developed
Points Program: Is it right for you? Watch our CEO Diane Krakora and special guest Meg Brennan, VP Global Channels at Riverbed, discuss the benefits and challenges of creating a points program. See the Video & Slides
Driving Cloud Adoption Learn how vendors and partners are gaining profitability and growth as business models change. Read New Channel Data
ROI Calculator How much money do you invest to increase partner sales and increase channel return? Do the math!

Resources to Grow Your Channel

Access reports, white papers, webinars, blogs and opinion briefs to help shape your partnering strategy and build success.
5 Stages of the Partner Journey Learn about a lifecycle approach and better engage the next generation of solution providers. Explore the Journey

17 Channel Mistakes

What did partners identify as mistakes their vendors make in our annual State of Partnering study?

How Close Should Your Partner Relationship Be?

What's the nature of a healthy vendor/channel relationship?
Partner Program Trends: Highlights Get a targeted look at the findings and insights from our partner program trends research. Uncover Your Action Items

Want a profitable channel?

Start scaling your partner program and creating more productive partners with help from channel experts.
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