3 Ways to Engage Partners in a Subscription Model

Is your company focusing on a subscription or consumption model? When thinking about partner engagement, enablement and metrics, it's important to understand how different they are when you're not dealing with a traditional reselling model. Do you have the right processes and metrics set up? With a subscription mode your company must care more about customer adoption. What are you doing after the sale to encourage use and renewal?

Watch our chat with Bonni-Jo Salazar, Head of Global Partner Programs at Zoom discussing how partner programs need to shift to support the move to a subscription model.

Topics include:

  • Incentives to engage partners throughout the customer journey
  • Programs to enable partners to succeed at customer success
  • Measuring which partners are driving adoption
  • Future metrics of partner ecosystem success
Diane-Krakora-soft-120 Host Diane Krakora, CEO at PartnerPath
Bonni-Jo-Salazar-120 Panelist Bonni-Jo Salazar, Head of Global Partner Programs at Zoom

Engage Your Partners

Rafael Contreras

Powerful Partner Feedback

“The information PartnerPath provided was valuable and helpful throughout the entire process. The feedback collected from our partners and shared prior was extremely helpful and strategic and the wrap-up/post data is critical to us as we drive initiatives forward. It will be (and has already been) used over and over in conversations with leadership and partners!”
Rafael Contreras | Area Vice President, Global Operations, Strategy and Chief of Staff at ServiceNow