In 2020 and beyond, demonstrating the value of the channel will require the embrace of new partner types, unique engagement models and evolving metrics of what it means to be successful in partnerships. Who buys, how they decide and where they transact are all vital forces on the evolution of the partner channel.

Watch this first look at our State of Partnering findings. Backed by data from 100+ top vendors and 240+ solution providers, host Diane Krakora, PartnerPath CEO and Lynn Haber, Senior Editor and Content Director at Channel Partners, share some interesting and critical insights on:

  • Growth of channel business
  • Adoption of cloud within the solution provider ecosystem
  • Make up of solution provider sales
  • Partners profitability priorities and threats to their business
  • Vendor enablement priorities for 2020
Diane-Krakora-soft-120 Host Diane Krakora, CEO at PartnerPath
Lynn-Haber-120 Panelist Lynn Haber, Senior Editor and Content Director at Channel Partners


It's time for 2020 Data

Rafael Contreras

Powerful Partner Feedback

“The information PartnerPath provided was valuable and helpful throughout the entire process. The feedback collected from our partners and shared prior was extremely helpful and strategic and the wrap-up/post data is critical to us as we drive initiatives forward. It will be (and has already been) used over and over in conversations with leadership and partners!”
Rafael Contreras | Area Vice President, Global Operations, Strategy and Chief of Staff