--- title: PartnerPath Channel Blog (4) description: (4) --- [![PartnerPath-logo-white.png](https://www.partner-path.com/hs-fs/hubfs/PartnerPath-logo-white.png?width=318&height=90&name=PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) [![Talk to Us](https://no-cache.hubspot.com/cta/default/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67) # Blog [### Latest post: ## The Partner Tech Playbook: What to Fix First Read Post ](https://www.partner-path.com/blog/the-partner-tech-playbook-what-to-fix-first) [### Featured post: ## What is Comp Neutrality and why does it matter? Read Post ](https://www.partner-path.com/blog/comp-neutrality-and-why-it-matters) [Channel Best Practices ](https://www.partner-path.com/blog/topic/channel-best-practices) [News & Programs ](https://www.partner-path.com/blog/topic/news-and-programs) [Videocasts ](https://www.partner-path.com/blog/topic/videocast) ## [3 Takeaways from Impartner Multiply](https://www.partner-path.com/blog/3-takeaways-from-impartner-multiply) 02.08.24 ## Make holistic partner program changes while optimizing operations. Traveling in from both sides of the pond, the PartnerPath team ventured to Miami for the Impartner Customer Conference, [ Multiply](https://multiply.impartner.com), this week. As Partner of the Year, we know a lot about [Impartner](https://impartner.com/), but there’s always a surprise or three at these conferences. Here are three takeaways that stood out to me and had me staring out to sea contemplating how we can better engage partners. [Read More ](https://www.partner-path.com/blog/3-takeaways-from-impartner-multiply) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/3-takeaways-from-impartner-multiply#comments-listing) Topics: [News and Programs](https://www.partner-path.com/blog/topic/news-and-programs), [Industry Perspective](https://www.partner-path.com/blog/topic/industry-perspective) ## [10 Mistakes to Avoid in Your Partner Program](https://www.partner-path.com/blog/10-mistakes-to-avoid-in-your-partner-program) 12.13.23 Here's a checklist of 10 mistakes we see people make in designing and running a partner program. For context, details, possible fixes and some friendly banter, [watch the video here](https://www.partner-path.com/watch-2023-webinar-november). [Read More ](https://www.partner-path.com/blog/10-mistakes-to-avoid-in-your-partner-program) 1 Comment [Click here to read/write comments](https://www.partner-path.com/blog/10-mistakes-to-avoid-in-your-partner-program#comments-listing) Topics: [Partnering Tips](https://www.partner-path.com/blog/topic/partnering-tips) ## [3 Insights for Better Partner Engagement](https://www.partner-path.com/blog/3-insights-for-better-partner-engagement) 11.15.23 ## One solution provider shares actions to take (or avoid) in your partner relationship. We’ve been beating the drum about the importance of partner experience for a while now (if this is the first you’re hearing of it, grab a cup of coffee and [start here](https://www.partner-path.com/partner-experience-through-the-partner-journey)). Every step along the partner journey is critical. The experience must be good to attract new partners. The experience must be good to win over and onboard new partners. And the experience must be good to engage and grow your partners. [Read More ](https://www.partner-path.com/blog/3-insights-for-better-partner-engagement) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/3-insights-for-better-partner-engagement#comments-listing) Topics: [Partnering Tips](https://www.partner-path.com/blog/topic/partnering-tips) ## [A Partner Portal is Not a Silver Bullet](https://www.partner-path.com/blog/a-partner-portal-is-not-a-silver-bullet) 10.18.23 ## Follow 5 principles for a PRM that improves partner experience The new generation of partners are digital-first. They want to self-serve partnership information online – not pick up a phone and make a call (do phones still do that?) to then be emailed a fuzzy scanned PDF (which is probably out of date). From onboarding and enablement processes to opportunity registration and marketing, all partner information should be easily accessed from your partner portal/PRM (Partner Relationship Management) solution. However, a basic implementation of a PRM (where you throw every document you have every created online behind a gated login) isn’t going to cut it anymore. Purchasing and deploying a partner portal is not enough to drive success with your partners. An effective partner portal follows the same design principles as the partner program and the user experience should be designed for maximum partner engagement. [Read More ](https://www.partner-path.com/blog/a-partner-portal-is-not-a-silver-bullet) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/a-partner-portal-is-not-a-silver-bullet#comments-listing) Topics: [Partnering Tips](https://www.partner-path.com/blog/topic/partnering-tips), [PRM](https://www.partner-path.com/blog/topic/prm) ## [3 Tips to Organize Your PRM](https://www.partner-path.com/blog/3-tips-to-organize-your-prm) 10.04.23 ## Provide a better partner experience by showing some TLC to your PRM system. You would be shocked to know the variety of partner portal and PRM systems I’ve worked on, but one thing remains the same: the need for organization. There are many components to a PRM system: the back end, the front-end, the bi-directional sync to multiple other systems. On top of that, there are different individuals, business units and management levels that must come together to ensure a well-updated, easy-to-use, one stop place for partner engagement. Maintaining a successful PRM system may feel like a moving target, but with some organization, you can be a hero to partners and give them a good experience. Here are my top 3 tips for a successful PRM: [Read More ](https://www.partner-path.com/blog/3-tips-to-organize-your-prm) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/3-tips-to-organize-your-prm#comments-listing) Topics: [Partnering Tips](https://www.partner-path.com/blog/topic/partnering-tips) ## [Give Partners the Tools to Drive Demand](https://www.partner-path.com/blog/give-partners-the-tools-to-drive-demand) 09.20.23 ## 3 Steps to help partners expand your marketing reach. In our last [annual webinar discussion](https://www.partner-path.com/watch-december-2022-webinar) between Diane Krakora and [Jay McBain](https://www.linkedin.com/in/jaymcbain/), Diane quoted desperate vendors as saying: “We don't care about a partner program; we just need them to generate leads. We don't care about customer success; we just need them to generate leads.” That’s short-sighted. Partners need a good partner program and a path to success with your products/services before they’re just going to hand over a giant bag of leads. They’re looking to grow their business and they’re doing that by building solutions for customers that involve your products along with other vendors and their own services. If you want to be a part of this equation, and want partners to develop leads for your products, facilitate your partners’ growth by offering them easy marketing solutions that takes some of the burden of demand generation off their plate. [Read More ](https://www.partner-path.com/blog/give-partners-the-tools-to-drive-demand) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/give-partners-the-tools-to-drive-demand#comments-listing) Topics: [Partnering Tips](https://www.partner-path.com/blog/topic/partnering-tips) ## [Starting Off On the Right Foot](https://www.partner-path.com/blog/starting-off-on-the-right-foot) 09.06.23 ## Three takeaways from my discussion with a solution provider. Webinars are not just a great chance for us to provide our audience with great content, but they can be a chance for me to catch up with channel friends. Recently, I had [an insightful conversation](https://www.partner-path.com/register-2023-webinar-july) with [Dominic Grillo](https://www.linkedin.com/in/dominic-grillo-7299701/), President of [Atrion Communications](https://www.atrioncomm.com/) (now part of [Aurora](https://aurorait.com/)) about how his organization decides to bring on a new vendor and the rough patches of getting started. He brought 30 years of experience to our chat and I found much of the conversation helpful for vendors looking to successfully launch a new solution provider. Three things really stood out: [Read More ](https://www.partner-path.com/blog/starting-off-on-the-right-foot) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/starting-off-on-the-right-foot#comments-listing) Topics: [Partnering Tips](https://www.partner-path.com/blog/topic/partnering-tips), [Industry Perspective](https://www.partner-path.com/blog/topic/industry-perspective) ## [Math, Physics & Chemistry](https://www.partner-path.com/blog/math-physics-chemistry) 07.26.23 ## Get busy crafting compelling answers to these partner questions. By now you all know I love data. I love that facts and figures give us insights and trends to change what we’re doing to be better. But you might not know I’m also a math and science geek. An original STEM girl. And that’s why when [Anu Bulusu](https://www.linkedin.com/in/anubulusu/), my guest on April’s webinar, combined data and math and the importance of the partner experience, I knew I found a kindred spirit. She’s a straight-shooting smarty pants founder of not one, but two, very successful multi-regional solution providers. [Read More ](https://www.partner-path.com/blog/math-physics-chemistry) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/math-physics-chemistry#comments-listing) Topics: [Partnering Tips](https://www.partner-path.com/blog/topic/partnering-tips), [Industry Perspective](https://www.partner-path.com/blog/topic/industry-perspective) ## [Get to the Points](https://www.partner-path.com/blog/get-to-the-points) 07.06.23 ## A points-based partner program is daunting but the benefits are worth it.  If you are looking to engage a wide variety of partner types (consultants, agencies, systems integrators, software vendors, cloud solution providers, managed service providers), consider shifting from a legacy levels-based program (silver, gold, platinum) to a partner program that recognizes and rewards partners for their activities throughout the customer success lifecycle. But how does it work and why is it worth the effort? I’m so glad you asked. [Read More ](https://www.partner-path.com/blog/get-to-the-points) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/get-to-the-points#comments-listing) Topics: [Partnering Tips](https://www.partner-path.com/blog/topic/partnering-tips), [Industry Perspective](https://www.partner-path.com/blog/topic/industry-perspective) ## [5 Questions for Your Next Channel Tech Evaluation](https://www.partner-path.com/blog/5-questions-for-your-next-channel-tech-evaluation) 06.14.23 ## Collect the right data to identify the best PRM for your partnering goals Does working for a high-tech company make you uniquely positioned to pick the perfect technology to support your channel strategy? Not really. The partner relationship management space is so busy, choosing between the overwhelming number of options can be daunting. [Read More ](https://www.partner-path.com/blog/5-questions-for-your-next-channel-tech-evaluation) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/5-questions-for-your-next-channel-tech-evaluation#comments-listing) Topics: [Partnering Tips](https://www.partner-path.com/blog/topic/partnering-tips) [![PartnerPath-logo-white.png](https://www.partner-path.com/hubfs/PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) 650 336 0470 [Email Us](mailto:info@partner-path.com) Connect with us on [LinkedIn](https://www.linkedin.com/company/partnerpath/) ### Services - [Plans & Programs](https://www.partner-path.com/consulting-services) - [Execution & Outsource](https://www.partner-path.com/program-execution-services) - [Trends & Insights](https://www.partner-path.com/performance-insights-services) ### Company - [About](https://www.partner-path.com/company/about) - [News & Events](https://www.partner-path.com/company/news-events) - [Customers](https://www.partner-path.com/company/testimonials-customers) - [Partners](https://www.partner-path.com/company/partners) ©2025 PartnerPath [Privacy Policy](https://www.partner-path.com/privacy-policy) [Subscribe to our Blog ](https://www.partner-path.com/partnerpath-blog-subscription)