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Tech Channel Video Cast: Meet Carol

03.06.18

This week Diane Krakora, CEO of PartnerPath is joined by Carol Neslund, Principal at PartnerPath to discuss what brought her to her new role at PartnerPath, her channel background, skill sets and our new service offerings .

Topics: videocast

Enablement in a New Era

03.02.18

New types of partners force new methods of enablement

By Diane Krakora, CEO of PartnerPath

In my 2018 predications webinar with Jay McBain of Forrester and Chris Cleary of Sirius Decisions, we discussed what enablement is needed for the rapidly changing IT partner ecosystems in 2018 and beyond. Since customers buying behaviors are changing (more on-demand and cloud-delivered) and the partners that serve these end-customers are changing (new influencers are emerging), how vendors enable partners also needs to change.

Topics: Channel Best Practices

Tech Channel Video Cast: 3 Predictions for 2018

02.27.18

This week Diane Krakora, CEO of PartnerPath, summarizes three changes coming to our channel ecosystem from the 2018 predictions webinar

Topics: videocast

Tech Channel Video Cast: Cloud Transitions

02.08.18

This week Diane Krakora, CEO of PartnerPath, summarizes the cloud discussion from our 2018 channel programs predictions webinar.

Topics: videocast

Will the Transition to Cloud Ever be Finished?

02.05.18

We invited Jay McBain, Principal Analyst for Global Channels at Forrester and Chris Cleary, Practice Director, Channel Sales at Sirius Decisions to join Diane Krakora, CEO of PartnerPath in a 2018 predictions discussion. Our first question was: will we ever stop talking about cloud? After seven years, we’re all getting little tired of this word. When is it going to become the norm, and we're not actually going to call it cloud or on-demand or subscription model?

Topics: Channel Best Practices

Tech Channel Video Cast: Agent Model for As-a-Service Offerings

12.06.17

This week, host Diane Krakora, CEO of PartnerPath is joined by Chris Rimer, Vice President of IBM's North America Cloud Ecosystem to discuss the diverse partner types and models that help grow IBM's sales and support across a wide array of as-a-service offerings.

Topics: videocast

Tech Channel Video Cast: Partner Performance & Predictability

12.01.17

 This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath recap the three metrics of partner performance as rated by solution providers and get into a discussion on creating predictability in partner performance.

Topics: videocast

Measuring Partner Performance: Metrics That Matter

11.30.17

For the better part of a year now, I’ve been banging the drum about partner experience. Much of that is because of what we’re seeing among partner ranks—an evolution into true “solution providers” as they address customer needs with a more solution-centric rather than vendor-centric approach.

Vendors, meanwhile, now find themselves working doubly hard to remain relevant to this new breed of partner. Where it once didn’t matter as much how easy it was—or not—for channel partners to access sales tools, for example, today vendors are being judged by their partners on this and other seemingly innocuous metrics.  

Topics: Channel Best Practices

Tech Channel Video Cast: Digital Marketing Initiatives for Partners

11.18.17

This week, host Diane Krakora, CEO of PartnerPath is joined by Meaghan Sullivan, Vice President of Global SME & Partner Marketing at SAP to discuss the digital marketing initiatives SAP is undertaking to help channel partners be successful driving demand.

Topics: videocast

Renew Your Focus on Channel Conflict

11.16.17

It’s one thing for partners to not have the ideal experience with a vendor. There’s always room for improvement (hopefully we’ve informed and advised your improvement). But it’s another thing entirely for partners to regret having joined a vendor’s program in the first place.

Topics: Channel Best Practices