The 2016 Microsoft Worldwide Partner Conference attracted 16,000 attendees from 144 countries over 3 days (July 10-14) in Toronto, Canada. Drinking thousands of beers (and tweeting even more) we knew there would be some great quotes to share. We pulled together 16 of our favorites. Which do you like best?
The partner account manager is your primary connection point to partners.
It is always sad when a relationship doesn’t work out. Both sides have put time and effort into the partnership, and at least one side didn't get the results they wanted.
You may think this is harsh, but we consider the partner account manager (PAM) at fault for every solution provider relationship gone awry. Don’t scream. We know they can’t control every factor of the vendor/solution provider relationship. However, as the designated primary point of connection between the two organizations, they are responsible for communication and collaboration.
What's the cost to the channel of the recent Brexit vote?
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss last week's vote for the United Kingdom to leave the European Union. Brexit, which Diane calls "break-it," will no doubt have ripple effects throughout the industry. How will coming industry and financial changes affect both vendors and partners selling in the UK and/or based in the UK? Will we see companies moving their offices out of the UK?
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, chat about why there are so many mixed mergers and acquisitions in the last few weeks and what it may mean for channel partners. How will the technology mesh as bigger fish swallow the smaller fish?
This week, host Diane Krakora, CEO of PartnerPath and recurring guest Peter Thomas, CEO of Averetek, further discuss the importance of top of funnel (TOFU) marketing. Some vendors are hesitant to give partners MDF funds for this type of awareness building. Why is that? And how can these concerns be addressed?
I really enjoy cooking and I do most of the cheffing in our household. I also happen to love spicy food and often cook spicy dishes. Recently, we had friends over for dinner and I made a new recipe, sampling the dish throughout its preparation, and to my taste it was expertly seasoned. But alas, I wasn’t the only one eating the meal. I subjected my guests to dinner that was too spicy!
As a company focused on perfecting partnering between organizations, we’ve been reflecting on our recent partnership with Averetek. In a new partnership, sometimes everything falls into place quickly and other times you must be diligent with checklists, meetings and emails to get everything in order. In fact, we believe there are six key steps to launching a lasting partnership. We've made smooth, steady progress in our new venture with Averetek, and here's a self-check in the mirror to see how it's going.
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, were joined by Peter Thomas, CEO of Averetek. Building upon the discussion in a recent webinar on "Marketing Musts," they talk about to, with and through partner marketing and the importance of helping partners understand all the stages of the customer lifecycle.