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16 Awesome Quotes from Microsoft WPC 2016

07.14.16

The 2016 Microsoft Worldwide Partner Conference attracted 16,000 attendees from 144 countries over 3 days (July 10-14) in Toronto, Canada. Drinking thousands of beers (and tweeting even more) we knew there would be some great quotes to share. We pulled together 16 of our favorites. Which do you like best?

Topics: News and Programs

The New PAM Role: Relationship Success Manager

07.11.16

The partner account manager is your primary connection point to partners.

It is always sad when a relationship doesn’t work out. Both sides have put time and effort into the partnership, and at least one side didn't get the results they wanted.

You may think this is harsh, but we consider the partner account manager (PAM) at fault for every solution provider relationship gone awry. Don’t scream. We know they can’t control every factor of the vendor/solution provider relationship. However, as the designated primary point of connection between the two organizations, they are responsible for communication and collaboration.

Topics: Featured, Channel Best Practices

Tech Channel Video Cast: Can LinkedIn Partners Fit in the Microsoft Ecosystem?

07.08.16

What are the 4 steps to help ensure a successful merge of partners?

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, take a deeper dive into the recent acquisition of LinkedIn by Microsoft. In advance of next week's Microsoft Worldwide Partner Conference, they discuss how the very different channel partners of Microsoft and LinkedIn could potentially form an integrated ecosystem.

Topics: News and Programs, videocast

Tech Channel Video Cast: Thoughts on Brexit and the Channel

06.30.16

What's the cost to the channel of the recent Brexit vote?

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss last week's vote for the United Kingdom to leave the European Union. Brexit, which Diane calls "break-it," will no doubt have ripple effects throughout the industry. How will coming industry and financial changes affect both vendors and partners selling in the UK and/or based in the UK? Will we see companies moving their offices out of the UK?

Topics: News and Programs, videocast

What the Heck is Partner Enablement?

06.29.16

... And Why Should You Care?

By Diane Krakora, CEO

In our most recent webcast, “From Programs to Initiatives: Trends in Partner Enablement,” Michelle Hodges, VP Global Strategy and Programs at Riverbed, and I discussed what it takes today to enable partners across types and program tracks. Among many other topics we tackled the core question: “What is enablement, anyway?

Topics: Channel Best Practices

Tech Channel Video Cast: So Many Mergers & Acquisitions

06.23.16

What does all this M&A mean for channel partners?

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, chat about why there are so many mixed mergers and acquisitions in the last few weeks and what it may mean for channel partners. How will the technology mesh as bigger fish swallow the smaller fish?

Topics: News and Programs, videocast

Tech Channel Video Cast: Challenges of MDF & Awareness Marketing

06.20.16

Help partners fill the pipeline.

This week, host Diane Krakora, CEO of PartnerPath and recurring guest Peter Thomas, CEO of Averetek, further discuss the importance of top of funnel (TOFU) marketing. Some vendors are hesitant to give partners MDF funds for this type of awareness building. Why is that? And how can these concerns be addressed?

Topics: videocast, Channel Best Practices

PRM is for partners, don't make it too spicy

06.16.16

By Chris Smith, Vice President of Technology

I really enjoy cooking and I do most of the cheffing in our household. I also happen to love spicy food and often cook spicy dishes. Recently, we had friends over for dinner and I made a new recipe, sampling the dish throughout its preparation, and to my taste it was expertly seasoned. But alas, I wasn’t the only one eating the meal. I subjected my guests to dinner that was too spicy!

Topics: Channel Best Practices, PRM

6 Steps to Launch a Lasting Partnership

06.08.16

By Diane Krakora, CEO

As a company focused on perfecting partnering between organizations, we’ve been reflecting on our recent partnership with Averetek. In a new partnership, sometimes everything falls into place quickly and other times you must be diligent with checklists, meetings and emails to get everything in order. In fact, we believe there are six key steps to launching a lasting partnership. We've made smooth, steady progress in our new venture with Averetek, and here's a self-check in the mirror to see how it's going.

Topics: Channel Best Practices

Tech Channel Video Cast: Partner Marketing Needs TOFU

06.03.16

Teach partners the importance of marketing.

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, were joined by Peter Thomas, CEO of Averetek. Building upon the discussion in a recent webinar on "Marketing Musts," they talk about to, with and through partner marketing and the importance of helping partners understand all the stages of the customer lifecycle. 

Topics: videocast, Channel Best Practices