--- title: PartnerPath Channel Blog (2) description: (2) --- [![PartnerPath-logo-white.png](https://www.partner-path.com/hs-fs/hubfs/PartnerPath-logo-white.png?width=318&height=90&name=PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) [![Talk to Us](https://no-cache.hubspot.com/cta/default/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67) # Blog [### Latest post: ## The Partner Tech Playbook: What to Fix First Read Post ](https://www.partner-path.com/blog/the-partner-tech-playbook-what-to-fix-first) [### Featured post: ## What is Comp Neutrality and why does it matter? Read Post ](https://www.partner-path.com/blog/comp-neutrality-and-why-it-matters) [Channel Best Practices ](https://www.partner-path.com/blog/topic/channel-best-practices) [News & Programs ](https://www.partner-path.com/blog/topic/news-and-programs) [Videocasts ](https://www.partner-path.com/blog/topic/videocast) ## [Tariffs: Another case for distribution](https://www.partner-path.com/blog/tariffs-another-case-for-distribution) 02.19.25 ## How Distribution Partners Can Help Technology Companies In one of our thought-leadership webinars, [Lisa Wight](https://www.linkedin.com/in/lisaw4/), Global VP of Partner Programs, Success and WW Distribution at [Ericsson](https://www.ericsson.com/), made a compelling case for leveraging distribution as part of your indirect partnering strategy. Leveraging distribution partners helps expand reach, optimize supply chains, reduce operational costs, and better serve customers in diverse markets. Local distributors bring valuable market knowledge, regulatory expertise, and logistical support that can facilitate faster market entry, improved customer service, and overall growth. You can hear us expand upon these points in our [“Value of Distribution” webinar](https://www.partner-path.com/watch-october-2024-webinar). [Read More ](https://www.partner-path.com/blog/tariffs-another-case-for-distribution) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/tariffs-another-case-for-distribution#comments-listing) Topics: [Industry Perspective](https://www.partner-path.com/blog/topic/industry-perspective) ## [Shifting Tides in the Partner Ecosystem](https://www.partner-path.com/blog/shifting-tides-in-the-partner-ecosystem) 02.05.25 ## 5 Questions Explored in Our Latest Research The partner ecosystem is evolving rapidly, and our latest research highlights a critical shift: vendors are laser-focused on sales-driven partnerships. But is this approach sustainable? [Read More ](https://www.partner-path.com/blog/shifting-tides-in-the-partner-ecosystem) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/shifting-tides-in-the-partner-ecosystem#comments-listing) Topics: [Partnering Tips](https://www.partner-path.com/blog/topic/partnering-tips) ## [10 Insights for the Evolving Partner Ecosystem](https://www.partner-path.com/blog/10-insights-for-the-evolving-partner-ecosystem) 01.08.25 ## Get ready to adapt to the new rules of partner engagement and ecosystem success. The partner landscape is transforming at an unprecedented pace. In [our annual partnering webinar](https://www.partner-path.com/watch-december-2024-webinar) where we answered submitted questions, [Diane Krakora](https://www.linkedin.com/in/dianekrakora/) and [Jay McBain](https://www.linkedin.com/in/jaymcbain/) unpacked the trends redefining partnerships, from the rise of non-transactional incentives to the growing dominance of marketplaces. As partners take on multifaceted roles and buyers demand seamless, data-driven experiences, vendors must evolve to stay ahead. Here are the top 10 takeaways from their discussion that every partnering leader should know. [Read More ](https://www.partner-path.com/blog/10-insights-for-the-evolving-partner-ecosystem) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/10-insights-for-the-evolving-partner-ecosystem#comments-listing) Topics: [Partnering Tips](https://www.partner-path.com/blog/topic/partnering-tips) ## [Balancing the Scales](https://www.partner-path.com/blog/balancing-the-scales) 11.19.24 ## 3 Shifts in Technology Alliances For thirty years we’ve been helping technology vendors foster alliances with other hardware and software companies. I have to say, most of those technology alliances produced very little value in comparison to the effort involved in building the integration or extension. [Read More ](https://www.partner-path.com/blog/balancing-the-scales) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/balancing-the-scales#comments-listing) Topics: [Industry Perspective](https://www.partner-path.com/blog/topic/industry-perspective) ## [10 Essential Talents for a VP of Partnering](https://www.partner-path.com/blog/10-essential-talents-for-a-vp-of-partnering) 11.06.24 ## Experienced partner leaders share the skills you should hone. We had a fantastic summer series with three partnering leaders sharing their background and experience *[find the links to watch the recordings at the bottom of this blog or view in the [Resource Center](https://www.partner-path.com/resource-center/topic/webinar)]*. From these sessions, we learned that VPs wear a lot of hats, and they need the entire organization to support partnering efforts. If you want to be a VP of Partnering, these are 10 talents you need to master: [Read More ](https://www.partner-path.com/blog/10-essential-talents-for-a-vp-of-partnering) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/10-essential-talents-for-a-vp-of-partnering#comments-listing) Topics: [Industry Perspective](https://www.partner-path.com/blog/topic/industry-perspective) ## [In life, as in partnering.](https://www.partner-path.com/blog/in-life-as-in-partnering) 10.16.24 ## 10 Great Quotes to Inspire You In our [August webinar](https://www.partner-path.com/watch-august-2024-webinar), [John Schwan](https://www.linkedin.com/in/joschwan/), Head of Partner Sales, North America, at [Synopsys](https://www.synopsys.com/), was on fire with great quotes about being successful in partnering. In no particular order, are his pearls of wisdom. [Read More ](https://www.partner-path.com/blog/in-life-as-in-partnering) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/in-life-as-in-partnering#comments-listing) Topics: [Industry Perspective](https://www.partner-path.com/blog/topic/industry-perspective) ## [The Program or the Portal](https://www.partner-path.com/blog/program-or-portal-first) 10.02.24 ## Which comes first for partnering success? In the ever-evolving landscape of partnerships, the debate continues over whether to start with a partner program or a partner portal. Both are crucial for fostering successful partnerships. In fact, some people might say one without the other is just as bad as having neither. [Read More ](https://www.partner-path.com/blog/program-or-portal-first) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/program-or-portal-first#comments-listing) Topics: [Partnering Tips](https://www.partner-path.com/blog/topic/partnering-tips), [PRM](https://www.partner-path.com/blog/topic/prm) ## [Engage Your Partners at Every Step](https://www.partner-path.com/blog/engage-your-partners-at-every-step) 09.18.24 ## 6 Action Items for Success Along the Partner Journey In the world of technology partnerships, vendors must constantly evolve to meet the needs of their go-to-market partners. As highlighted in our report, [“The Partner Journey Through Partner Eyes,”](https://www.partner-path.com/the-partner-journey-through-partner-eyes) vendors need to take specific, actionable steps to strengthen their relationships with solution providers at various stages of the partner journey. Below are six action items, one for each stage of the partner journey, to help vendors ensure they remain competitive and attractive to their partners. [Read More ](https://www.partner-path.com/blog/engage-your-partners-at-every-step) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/engage-your-partners-at-every-step#comments-listing) Topics: [Partnering Tips](https://www.partner-path.com/blog/topic/partnering-tips) ## [Think About the Karma](https://www.partner-path.com/blog/think-about-the-karma) 09.04.24 ## How our partnering community can help each other. I believe in karma. What you put out into the world comes back to you. ‘Do unto others’ and all that. However, I’ve become concerned about a general trend towards ‘taking’ versus ‘giving’ in our global economic, political and social environments. We’re hearing fewer stories about unqualified generosity and more about wars, dictators, and selfishness. [Read More ](https://www.partner-path.com/blog/think-about-the-karma) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/think-about-the-karma#comments-listing) Topics: [Industry Perspective](https://www.partner-path.com/blog/topic/industry-perspective) ## [Listen, Learn & Follow Through](https://www.partner-path.com/blog/listen-learn-follow-through) 08.21.24 ## Embrace the fundamentals to achieve success as a partnering leader. My stepson, like many recent college graduates, is trying to figure out what he will be when he grows up. On a recent trip for his graduation, he asked me about how I got into partnering and what skill set I consider important for the job. Trying to answer these questions prompted our summer series of interviews with partnering executives: [Bob Skelley](https://www.partner-path.com/watch-june-2024-webinar), [Beth Glasstetter](https://www.partner-path.com/watch-july-2024-webinar) and [John Schwan](https://www.partner-path.com/watch-august-2024-webinar). I asked our first webinar guest, [Bob Skelley](https://www.linkedin.com/in/bskelley/), Vice President of Channel Sales & Strategy at [Arctic Wolf](https://arcticwolf.com/), how he got into partnering and what skill set he thought would be important. His answers about listening, lifelong learning, and consistent follow-through align with those I’ve found to be true. [Read More ](https://www.partner-path.com/blog/listen-learn-follow-through) 0 Comments [Click here to read/write comments](https://www.partner-path.com/blog/listen-learn-follow-through#comments-listing) Topics: [Partnering Tips](https://www.partner-path.com/blog/topic/partnering-tips) [![PartnerPath-logo-white.png](https://www.partner-path.com/hubfs/PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) 650 336 0470 [Email Us](mailto:info@partner-path.com) Connect with us on [LinkedIn](https://www.linkedin.com/company/partnerpath/) ### Services - [Plans & Programs](https://www.partner-path.com/consulting-services) - [Execution & Outsource](https://www.partner-path.com/program-execution-services) - [Trends & Insights](https://www.partner-path.com/performance-insights-services) ### Company - [About](https://www.partner-path.com/company/about) - [News & Events](https://www.partner-path.com/company/news-events) - [Customers](https://www.partner-path.com/company/testimonials-customers) - [Partners](https://www.partner-path.com/company/partners) ©2025 PartnerPath [Privacy Policy](https://www.partner-path.com/privacy-policy) [Subscribe to our Blog ](https://www.partner-path.com/partnerpath-blog-subscription)