All channel professionals care deeply about partner program elements. Perhaps you're one of the channel professionals who spend weeks, months and years designing and re-designing programs. You benchmark the industry, assess your programs against your competitors and plot enhancements and updates years in advance, aligning training and certification with co-marketing, deal registration, co-selling activities
Topics: Channel Best Practices
This week PartnerPath CEO Diane Krakora is joined by Jay McBain, Principal Analyst - Global Channels at Forrester to discuss the recent Wave research on Through Channel Marketing Automation.
Topics: videocast
We've all heard this question thrown around in meetings, video calls and Slack chats. Whether you're discussing ROI, KPIs, MDF or G.O.A.T., folks always want to know how they compare to the other gal. The partnering world is no exception. Knowing what your channel competitors and compatriots are doing with their partner programs may help guide your own programs.
Topics: Channel Best Practices
This week PartnerPath CEO Diane Krakora is joined by Steven Kellam, VP of Strategic Alliances at 360Insights to discuss key insights from the Channel Partners Conference & Expo.
Topics: videocast
By Diane Krakora, CEO of PartnerPath
As I was winging my way back from a week in Las Vegas at the Channel Partners Conference and Expo, I reflected on several insights from the event. In addition to the ever-present life lessons you gain at a large conference like: drink lots of water (seriously, lots), wear comfortable shoes (but still look good) and don’t mix hard alcohol and red wine (this is key) I came up with ten takeaways from the event. In no particular order:
Topics: Industry Perspective
This week PartnerPath Principals Diane Krakora and Carol Neslund, discuss our latest webinar on Partnering is Personal.
Topics: videocast
This week Diane Krakora, CEO of PartnerPath is joined by Carol Neslund, Principal at PartnerPath to discuss our latest webinar on 5 Ways to Be a Better Boss .
Topics: videocast
03.12.18
The maturity of partner programs has changed greatly in the twelve years we’ve studied channel ecosystem trends. As an industry, we are far from perfect but continue to improve every year. We believe the survey, data collection, partner and vendor interviews and subsequent analysis represented in our annual State of Partnering is important to advancing the development of channels. Industry trends, challenges, best practices and benchmark data help prepare our clients for success with their channel ecosystems. The data in this report will help you perfect your partnering – elevating your partner engagement, sales and profitability.
Topics: Featured, Channel Best Practices
03.06.18
This week Diane Krakora, CEO of PartnerPath is joined by Carol Neslund, Principal at PartnerPath to discuss what brought her to her new role at PartnerPath, her channel background, skill sets and our new service offerings .
Topics: videocast
03.02.18
By Diane Krakora, CEO of PartnerPath
In my 2018 predications webinar with Jay McBain of Forrester and Chris Cleary of Sirius Decisions, we discussed what enablement is needed for the rapidly changing IT partner ecosystems in 2018 and beyond. Since customers buying behaviors are changing (more on-demand and cloud-delivered) and the partners that serve these end-customers are changing (new influencers are emerging), how vendors enable partners also needs to change.
Topics: Channel Best Practices
