In December 2021, PartnerPath CEO Diane Krakora hosted our annual year-end webinar with Jay McBain, Principal Analyst - Channels, Partnerships & Ecosystems at Forrester. They broke down what vendors should keep an eye out for in 2022. To hear the full dialogue, including examples, explanations and what you should do to adapt, be sure to watch the webinar. Below are a few highlights on each trend.
Topics: Featured, Industry Perspective
By Diane Krakora, CEO of PartnerPath
You would be amazed at how many people call us every month to help them with partner recruitment. On the one hand, it's usually companies who see the value in leveraging the channel to grow their business (awesome!). On the other hand, I sometimes think they want me to hand them a top-secret document and say, "Shh, here's the magic list of partners for you. Go call them." But calling a list of partners to recruit them into your program not only wouldn't work, it wouldn't be a good partner experience. And a good first impression once lost is lost forever. You might lose the opportunity to work with some great solution providers. Plus, there's no top-secret list.
Topics: Featured, Channel Best Practices
The benefits of a Partner Advisory Council (PAC) are abundant. At first blush, your executive team will be enthusiastic about connecting with key partners and provide broad buy-in. But to execute a successful PAC initiative valued by both sides – your organization and the partners involved – appropriate planning is necessary. You’ll need to consider questions like which partners to include, who on your team should attend, event length, location, timing, frequency and the list goes on. (See our guide on 10 questions to consider when designing a PAC program.) But before getting mired in the details, start with the fundamentals. No matter how you design your PAC program, remember these 7 essentials in developing a great partner advisory council.
Topics: Featured, Industry Perspective
03.12.18
The maturity of partner programs has changed greatly in the twelve years we’ve studied channel ecosystem trends. As an industry, we are far from perfect but continue to improve every year. We believe the survey, data collection, partner and vendor interviews and subsequent analysis represented in our annual State of Partnering is important to advancing the development of channels. Industry trends, challenges, best practices and benchmark data help prepare our clients for success with their channel ecosystems. The data in this report will help you perfect your partnering – elevating your partner engagement, sales and profitability.
Topics: Featured, Channel Best Practices
A lot of our discussions in the channel of late have focused on the changing demographics of the channel partner and how vendors must respond to accommodate these changes. Everything from partner program models to sales enablement motions and even what we call channel partners these days is evolving—and mostly for the better, in my opinion.
Topics: Featured, Channel Best Practices
10.10.17
Channel partner programs used to be simple: Resellers were VARs and System Integrators were SI. Each had their own programs with lines that were not crossed. But today we have VARs, MSPs, CSPs, SIs, agents, consultants, solution providers and others that can’t be labeled, and few fit neatly into any particular channel partner program.
Topics: Featured, Channel Best Practices
Data, data, data! Who doesn’t love data? No doubt you’d enjoy program benchmarking information as you go into 2018 planning, so here are a few highlights from the 104 vendor respondents in our 2017 State of Partnering. Surprisingly, more vendor respondents offered co-marketing funds than deal registration.
Topics: Featured, Channel Best Practices
The recent news of Synnex’s acquisition of Westcon-Comstor’s American operations, on the heels of Tech Data’s acquisition of Avnet’s Technology Solutions group, has many industry pundits asking about the future of value added distribution. As I mentioned in the Channel Partners article on the merger, there’s an upside and downside for partners regarding Synnex’s acquisition plans.
Topics: Featured, Channel Best Practices
By Diane Krakora, CEO of PartnerPath
As made famous by Marshall Goldsmith, what got you here, won’t get you there. Meaning, what you did to be successful in channel partner recruitment over the last decade will not be successful in recruiting the next generation of cloud-savvy solution providers.
Topics: Featured, Channel Best Practices
By Diane Krakora, CEO of PartnerPath
Partner experience drives partner engagement. The better the experience, the better the engagement. And partner engagement drives sales, market reach and customer satisfaction. Are you giving your partners the best possible experience with your company? In our recent State of Partnering study, we asked solution providers to rank six pillars that affect their experience with a vendor. Overwhelmingly, they ranked “people” as the most important.
Topics: Featured, Channel Best Practices
