Tech Channel Video Cast: Adding personalization to your partnering

This week PartnerPath Principals Diane Krakora and Carol Neslund, discuss our latest webinar on Partnering is Personal.

In less than 10 minutes, get the key take-aways from the webinar on adding more personalization to your channel partnerships. As the industry moves towards a cloud consumption model, we believe the channel partner will have more power in the vendor-solution provider relationship. The partner builds the full solution the customer is looking for and can decide which vendors products to add to the mix. Providing more personalized interactions with your channel partners will increase their experience with you. A better experience leads to more engagement and sales.