--- title: "Tech Channel Video Cast: Channel Partners Conference Insights" description: Steven Kellam from 360Insights discusses his impression of his first Channel Partners Conference with PartnerPath CEO Diane Krakora image: https://www.partner-path.com/hubfs/Screen%20Shot%202018-04-26%20at%204.33.53%20PM.png --- [![PartnerPath-logo-white.png](https://www.partner-path.com/hs-fs/hubfs/PartnerPath-logo-white.png?width=318&height=90&name=PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) [![Talk to Us](https://no-cache.hubspot.com/cta/default/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67) # Tech Channel Video Cast: Channel Partners Conference Insights ### 04.27.18 ### Share: This week PartnerPath CEO [Diane Krakora](https://www.partner-path.com/company/about) is joined by [Steven Kellam](https://www.linkedin.com/in/stkellam/), VP of Strategic Alliances at [360Insights](https://360insights.com/) to discuss key insights from the [Channel Partners Conference & Expo](https://tmt.knect365.com/channel-partners-conference-expo/). In less than 7 minutes, get a newbie's insights from the Channel Partners Conference. Steven outlines his three key take-aways from his first time attending: - Trust between the channel and a vendor, particularly around direct sales as we move toward cloud offerings - Digital transformation, already complete per [Janet Schijns](https://tmt.knect365.com/channel-partners-conference-expo/speakers/janet-schijns), VP - Chief Merchant and Services Officer at Office Depot and keynote speaker extraordinaire - The importance of branding in the new digital world   You can also read the [10 things Diane learned at the conference here](https://www.partner-path.com/blog/10-things-from-channel-partners-expo-2018).  | ![Steve-Kellam](https://www.partner-path.com/hs-fs/hub/361854/file-4070985086.jpg?width=120&name=file-4070985086.jpg) | [![Diane Krakora headshot](https://www.partner-path.com/hs-fs/hub/361854/file-4070984966-jpg/blog-files/diane-krakora.jpg?width=120&name=diane-krakora.jpg "Diane Krakora headshot")](https://www.partner-path.com/about/team/diane/) | | --- | --- | | **[Steven Kellam](https://www.linkedin.com/in/stkellam/), ***VP Strategic Alliances at ***360Insights** | **[Diane Krakora](https://www.linkedin.com/in/dianekrakora/), ***CEO* at **PartnerPath**  | Topics: [videocast](https://www.partner-path.com/blog/topic/videocast) ### Share: [![Partner Advisory Councils Answer these 10 questions to design a more effective Partner Advisory Council. Download the Guide](https://no-cache.hubspot.com/cta/default/361854/c7a9882e-a189-4e75-a26c-c0bb609682bd.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/c7a9882e-a189-4e75-a26c-c0bb609682bd) ### Subscribe to the Blog [![PartnerPath-logo-white.png](https://www.partner-path.com/hubfs/PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) 650 336 0470 [Email Us](mailto:info@partner-path.com) Connect with us on [LinkedIn](https://www.linkedin.com/company/partnerpath/) ### Services - [Plans & Programs](https://www.partner-path.com/consulting-services) - [Execution & Outsource](https://www.partner-path.com/program-execution-services) - [Trends & Insights](https://www.partner-path.com/performance-insights-services) ### Company - [About](https://www.partner-path.com/company/about) - [News & Events](https://www.partner-path.com/company/news-events) - [Customers](https://www.partner-path.com/company/testimonials-customers) - [Partners](https://www.partner-path.com/company/partners) ©2025 PartnerPath [Privacy Policy](https://www.partner-path.com/privacy-policy) [Subscribe to our Blog ](https://www.partner-path.com/partnerpath-blog-subscription) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "PartnerPath Marketing", "url" : "https://www.partner-path.com/blog/author/partnerpath-marketing" }, "datePublished" : "2018-04-27T15:45:00.000Z", "headline" : "Tech Channel Video Cast: Channel Partners Conference Insights", "image" : [ "https://www.partner-path.com/hubfs/Screen%20Shot%202018-04-26%20at%204.33.53%20PM.png" ], "mainEntityOfPage" : { "@id" : "https://www.partner-path.com/blog/2018-channel-partners-conference-insights", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.partner-path.com/hs-fs/hub/361854/file-587258667.png" }, "name" : "PartnerPath" } } ```