This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, chat about another data point from our 2016 State of Partnering report: the top mistakes vendors make in their channel programs (according to partners.)
Topics: videocast, Channel Best Practices
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss one of the data points from our 2016 State of Partnering report: What are the top vendor priorities for growing and managing their partner ecosystem in 2016?
Topics: videocast, Channel Best Practices, Industry Perspective
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss some comments made in our recent webinar, "Resale vs. Referral: How is cloud changing partner roles?" (Listen to the recording or read some of the highlights.)
Topics: News and Programs, videocast, Channel Best Practices, Industry Perspective
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Amanda Hawkins, Marketing Director at PartnerPath, talk about a new infographic showcasing the changing funnel in the new customer lifecycle. Vendors and partners both can benefit from understanding the change from a traditional funnel to an new ongoing sales and marketing cycle. In the second half of the discussion Charlene and Amanda focus on what steps marketers can take at each stage of the customer lifecycle to keep customers engaged. What do you think of our five steps to get started?
Topics: videocast, Channel Best Practices, Industry Perspective
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss some of the findings from the PartnerPath 2016 State of Partnering report around partner regrets. According to partners, what are the top three reasons they regret joining a vendor's channel program? What are the bottom two? How have these rankings changed over the last several years? Be sure your channel program isn't causing your partners to have regrets. Take a listen and let us know what you think of the results.
Topics: Partnering Tips, videocast, Industry Perspective
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, chat with guest George Dziedzic, Founder and Managing Director at Foster MacCallum, about the change in the vendor/partner power shift. On the heels of Chuck Robbins' comments about the power of partnerships at the Cisco Partner Summit, George notes that customers are becoming less concerned with vendor brands and are focusing more on the quality and deployment of the solution by the partners. Diane and Charlene share thoughts on how vendors can avoid being lost and remain relevant in this shift of power. Are you seeing partners take more ownership of the customer relationship? Tell us what you think.
Topics: Partnering Tips, videocast, Industry Perspective
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, chat about some of the key points from the 2016 Cisco Partner Summit. Cisco Channel Chief Wendy Bahr spoke about the evolution of partner strategy and it's components. She also talked about priorities including security, software and line of business selling. Hear about some of her other comments and how Diane and Charlene think these strategies will affect Cisco partners and the partner channel as a whole. Do you agree? Let us know what you think.
Topics: News and Programs, videocast, Industry Perspective
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, chat about some key takeaways from last week's webinar on Power to the Partners. How are partners evaluating vendors and deciding who to engage with? What role does profitability play in this evaluation? What else is involved in this trend? Listen to their discussion and let us know what you think.
Topics: Partnering Tips, videocast, Channel Best Practices, Industry Perspective
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss the big news from Thursday: Ingram Micro is being acquired by Tianjin Tianhai for $6 billion. Charlene and Diane reflect on the top questions the channel should be asking in the months to come along with possible answers. Only time will tell how this acquisition may affect other distributors, channel partners and vendors, but it's certainly interesting to speculate and see how the channel adapts. Listen to the discussion and tell us what you think!
Topics: News and Programs, videocast, Industry Perspective
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss Diane's frustration at the absence of any channel discussion at a recent SaaS Conference, SaaStr Annual 2016 in San Francisco. Over 5,000 SaaS founders, executives and investors were in attendance and several sessions specifically targeted growth, acceleration beyond startup and how to scale sales. So where was the discussion on how channel partners and solution providers can help build solutions around SaaS technologies? Diane and Charlene try to make sense of it.
Topics: News and Programs, videocast, Industry Perspective
