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A Partner Portal is Not a Silver Bullet

Tech Channel Video Cast: Thoughts on Brexit and the Channel

06.30.16

What's the cost to the channel of the recent Brexit vote?

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss last week's vote for the United Kingdom to leave the European Union. Brexit, which Diane calls "break-it," will no doubt have ripple effects throughout the industry. How will coming industry and financial changes affect both vendors and partners selling in the UK and/or based in the UK? Will we see companies moving their offices out of the UK?

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Topics: News and Programs, videocast

Tech Channel Video Cast: So Many Mergers & Acquisitions

06.23.16

What does all this M&A mean for channel partners?

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, chat about why there are so many mixed mergers and acquisitions in the last few weeks and what it may mean for channel partners. How will the technology mesh as bigger fish swallow the smaller fish?

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Topics: News and Programs, videocast

Tech Channel Video Cast: Challenges of MDF & Awareness Marketing

06.20.16

Help partners fill the pipeline.

This week, host Diane Krakora, CEO of PartnerPath and recurring guest Peter Thomas, CEO of Averetek, further discuss the importance of top of funnel (TOFU) marketing. Some vendors are hesitant to give partners MDF funds for this type of awareness building. Why is that? And how can these concerns be addressed?

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Topics: videocast, Channel Best Practices

Tech Channel Video Cast: Partner Marketing Needs TOFU

06.03.16

Teach partners the importance of marketing.

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, were joined by Peter Thomas, CEO of Averetek. Building upon the discussion in a recent webinar on "Marketing Musts," they talk about to, with and through partner marketing and the importance of helping partners understand all the stages of the customer lifecycle. 

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Topics: videocast, Channel Best Practices

Tech Channel Video Cast: What SHOULD the PAM role be?

05.27.16

Fully support this lifeline to your partners.

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, continue the discussion of the role of the Partner Account Manager (PAM). How has this role evolved? How should it change and be given credit for the valuable role it is? Do you have the right people in these positions?

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Topics: videocast, Channel Best Practices

Tech Channel Video Cast: Do PAMs Have the Worst Job?

05.23.16

Partner Account Managers are on the frontlines with partners.

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss the role of the Partner Account Manager (PAM). Stuck between marketing and sales, and between the vendor and the partner, is it the worst job in the channel?

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Topics: videocast, Channel Best Practices

Tech Channel Video Cast: The Fluidity of the Channel

05.16.16

Will perpetual channel issues ever be solved?

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, reflect on some of the problems mentioned in a recent PartnerPath roundtable hosted at HP. But the real question is, why haven't all these problems been solved yet?

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Topics: videocast, Channel Best Practices

Tech Channel Video Cast: Moves for Channel Analysts

05.06.16

What's next for channel analysts?

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss the recent professional moves for channel analysts. Do their departures mean anything bigger for channel coverage at large?

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Topics: videocast, Channel Best Practices

Tech Channel Video Cast: The Changing Role of Distribution

04.29.16

Where is distribution headed?

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, discuss the recent PartnerPath webinar about the changing role of distribution in the channel. Where do distys go from here?

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Topics: videocast

Tech Channel Video Cast: The Portal is Not a Program

04.22.16

Separate the tool from the structure.

This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, chat about a question Diane has been asked several times lately, "What's the different between a portal and a program?"

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Topics: videocast, PRM

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