--- title: "Tech channel video cast: Top Vendor mistakes" description: Charlene O'Hanlon and Diane Krakora discuss the top mistakes vendors make - as reported by partners in our annual State of Partnering report. image: https://www.partner-path.com/hubfs/social-suggested-images/TechChannelVideoCast-5.png --- [![PartnerPath-logo-white.png](https://www.partner-path.com/hs-fs/hubfs/PartnerPath-logo-white.png?width=318&height=90&name=PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) [![Talk to Us](https://no-cache.hubspot.com/cta/default/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/f5a1fedf-6e75-4dfe-8fe9-d16ec439ea67) # Tech channel video cast: Top Vendor mistakes ### 04.17.16 ### Share: ## Why is communication so hard? ![TechChannelVideoCast-5-1.png](https://www.partner-path.com/hs-fs/hubfs/social-suggested-images/TechChannelVideoCast-5-1.png?width=144&name=TechChannelVideoCast-5-1.png "TechChannelVideoCast-5-1.png")This week, hosts [Charlene O'Hanlon](https://www.linkedin.com/in/charleneohanlon), channel industry editor & writer, and [Diane Krakora](https://www.partner-path.com/about/team/diane/), CEO of PartnerPath, chat about another data point from our [**2016 State of Partnering report**](https://www.partner-path.com/10-trends-for-2020-vision-state-of-partnering-0): the top mistakes vendors make in their channel programs (according to partners.) Spoiler alert, "communication" is the mistake that came up most often from partners. Why is this? How can it be addressed? Charlene weighs in on how the transition to cloud and focus on services may create channel conflict and both Diane and Charlene guess at how "understand the channel" made it on to the list. Have you heard these complaints from your partners? Should you be on the lookout to avoid them? Tell us what you think. | [![Charlene-O'Hanlon-headshot](https://www.partner-path.com/hs-fs/file-4070984746-jpg/blog-files/charlene-ohanlon-120.jpg "Charlene-O'Hanlon-headshot")](https://www.linkedin.com/in/charleneohanlon) | [![Diane Krakora headshot](https://www.partner-path.com/hs-fs/file-4070984966-jpg/blog-files/diane-krakora.jpg?width=120&name=diane-krakora.jpg "Diane Krakora headshot")](https://www.partner-path.com/about/team/diane/) | | --- | --- | | **Charlene O'Hanlon, ***Editor & Writer* | **Diane Krakora, ***CEO* at **PartnerPath** | Topics: [videocast](https://www.partner-path.com/blog/topic/videocast), [Channel Best Practices](https://www.partner-path.com/blog/topic/channel-best-practices) ### Share: [![Partner Advisory Councils Answer these 10 questions to design a more effective Partner Advisory Council. Download the Guide](https://no-cache.hubspot.com/cta/default/361854/c7a9882e-a189-4e75-a26c-c0bb609682bd.png)](https://cta-redirect.hubspot.com/cta/redirect/361854/c7a9882e-a189-4e75-a26c-c0bb609682bd) ### Subscribe to the Blog [![PartnerPath-logo-white.png](https://www.partner-path.com/hubfs/PartnerPath-logo-white.png "PartnerPath-logo-white.png")](https://www.partner-path.com/) 650 336 0470 [Email Us](mailto:info@partner-path.com) Connect with us on [LinkedIn](https://www.linkedin.com/company/partnerpath/) ### Services - [Plans & Programs](https://www.partner-path.com/consulting-services) - [Execution & Outsource](https://www.partner-path.com/program-execution-services) - [Trends & Insights](https://www.partner-path.com/performance-insights-services) ### Company - [About](https://www.partner-path.com/company/about) - [News & Events](https://www.partner-path.com/company/news-events) - [Customers](https://www.partner-path.com/company/testimonials-customers) - [Partners](https://www.partner-path.com/company/partners) ©2025 PartnerPath [Privacy Policy](https://www.partner-path.com/privacy-policy) [Subscribe to our Blog ](https://www.partner-path.com/partnerpath-blog-subscription) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Amanda Hawkins", "url" : "https://www.partner-path.com/blog/author/amanda-hawkins" }, "datePublished" : "2016-04-17T23:08:27.000Z", "headline" : "Tech channel video cast: Top Vendor mistakes", "image" : [ "https://www.partner-path.com/hubfs/social-suggested-images/TechChannelVideoCast-5.png" ], "mainEntityOfPage" : { "@id" : "https://www.partner-path.com/blog/tech-channel-video-cast-top-vendor-mistakes", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.partner-path.com/hs-fs/hub/361854/file-587258667.png" }, "name" : "PartnerPath" } } ```