Why is communication so hard?
This week, hosts Charlene O'Hanlon, channel industry editor & writer, and Diane Krakora, CEO of PartnerPath, chat about another data point from our 2016 State of Partnering report: the top mistakes vendors make in their channel programs (according to partners.)
Spoiler alert, "communication" is the mistake that came up most often from partners. Why is this? How can it be addressed? Charlene weighs in on how the transition to cloud and focus on services may create channel conflict and both Diane and Charlene guess at how "understand the channel" made it on to the list. Have you heard these complaints from your partners? Should you be on the lookout to avoid them? Tell us what you think.
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| Charlene O'Hanlon, Editor & Writer | Diane Krakora, CEO at PartnerPath |
